Senior Manager, Event Management

Job Description:

Role Purpose

The Senior Manager, Event Management is a seasoned event specialist and local market expert responsible for leading all phases of event execution—from planning and preparation through on‑site activation and post‑event reporting. Events typically include staffing, product sampling, consumer engagement, asset logistics, POS coordination, and production. This role partners closely with cross‑functional teams, serves as a primary client contact, and leads a team that includes two Market Associates and a Brand Ambassador team, along with additional part‑time and (when applicable) full‑time employees.

Location: Dallas–Fort Worth, TX (local candidates only)
Reports to: Regional Director

Key Responsibilities

• Lead end‑to‑end event operations, ensuring seamless planning, execution, and reporting.
• Act as the primary liaison for clients and internal cross‑functional partners.
• Manage and develop two Market Associates and the Brand Ambassador team, including recruiting, hiring, onboarding, scheduling, coaching, and performance management.
• Oversee financial and operational management of part‑time and full‑time staff.
• Uphold established SOPs, policies, and protocols for issue resolution.
• Manage local warehousing, ensuring POS materials and event assets are maintained, operable, and activation‑ready.
• Create and present program recaps using data and insights to evaluate performance and inform strategy, planning, and volume phasing.
• Lead cross‑agency and in‑market communications; serve as a local point of contact for clients and partners.
• Approve and submit payroll and expenses for all direct reports.
• Process vendor invoices and maintain accurate financial documentation.
• Prepare, manage, and track local market budgets.

Requirements

• Minimum 6 years of experience in event management.
• Must be based in the Dallas–Fort Worth, TX area.
• Strong budget management skills.
• Prior experience with sampling events and production.
• Knowledge of the wine and spirits industry.
• Experience sourcing and selecting talent aligned with organizational needs.
• Proficiency in Microsoft Office Suite.
• Comfortable working some non‑traditional hours as needed.
• Ability to travel within assigned territories; schedule varies by market size.

The annual salary range for this position is $72,000-$80,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

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