Senior Director, Growth Marketing

Own the Growth Marketing Strategy

• Develop and execute the global growth marketing strategy aligned to company growth objectives.

• Build annual and quarterly plans that drive pipeline, bookings, and revenue.

• Establish scalable demand generation programs across enterprise, commercial, and strategic account segments.

• Create a balanced investment strategy across demand, ABM, partner, field, web, and digital channels.

Drive Pipeline and Revenue

• Own marketing-sourced and marketing influenced pipeline goals.

• Forecast pipeline performance and communicate results to executive leadership.

• Continuously improve efficiency metrics including CAC, pipeline velocity, opportunity creation, and ROI.

• Partner with RevOps/Marketing Ops to ensure data quality, lead management, scoring, routing, and lifecycle processes support efficient growth.

• Drive a culture of experimentation, testing, and continuous optimization.

Lead Account-Based Marketing

• Build and scale a sophisticated ABM program focused on large and global enterprises.

• Partner with Sales leadership on account selection, engagement strategies, and pipeline acceleration.

• Design personalized buying experiences for key accounts and buying committees.

• Align marketing investments to account-level revenue opportunities.

Scale Demand Generation

• Oversee integrated campaigns across paid media, content syndication, events, webinars, search, social, email, partnerships, and emerging channels.

• Develop full-funnel programs that support awareness, demand capture, pipeline creation, and deal acceleration.

• Leverage AI technologies to improve targeting, personalization, campaign performance, and productivity.

Build and Lead a High-Performing Team

• Recruit, develop, lead, and retain exceptional marketing talent across growth marketing functions.

• Establish clear goals, accountability, and performance expectations.

• Foster a culture of collaboration, innovation, customer focus, and operational excellence.

Partner Across the Business

• Be a strategic partner aligning with sales, RevOps/Marketing Ops, customer success, finance, and marketing.

• Partner to define and establish best-in-class measurement and attribution frameworks.

• Align pipeline generation efforts with go-to-market priorities and revenue targets.

• Help shape market expansion, segmentation, and go-to-market strategy.