Senior Designer

Serves as a specialist with depth of expertise in design systems and visual identity, mentoring others to solve the most complex technical and conceptual problems. Works independently to architect comprehensive brand languages and scalable design frameworks. Interprets business challenges to recommend best practices that improve operational scalability.

Key Responsibilities

• Architects and directs the development of scalable, modular design systems and master templates to ensure long-term cross-functional scalability.

• Audits creative workflows to identify bottlenecks, implementing file automation and sophisticated toolsets to improve departmental efficiency.

• Leads design reviews with senior stakeholders to build consensus on systematic design approaches and project feasibility.

• Serves as the primary SME for internal discovery and external vendor production, ensuring all deliverables meet rigorous technical and systemic standards.

• Establishes and enforces departmental standards for visual hierarchy through formal peer reviews and technical audits.

• Mentors junior and mid-level designers on design craft, technical execution, and system-level thinking, providing hands-on guidance to solve complex conceptual problems.