Product Analyst
WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.
We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more.
YOUR ROLE
Crossmedia is building XMOS: a unified operating system that connects how our teams plan, buy, report, and optimize media across every client. The Product Analyst sits at the center of this effort, embedded in our XMOS Portal workstream and reporting to the XMOS Product Owner.
Your job is to understand how people actually work across the agency, Planning, Investment, Programmatic, Analytics, Ad Operations, Media Operations, Finance, and translate those workflows into clear, actionable product requirements that shape what the platform becomes. You are the person who sits with practitioners, maps how work really flows (not how org charts say it should), and ensures the portal reflects and improves the real operating reality of the business.
This is a discovery-driven role. You will spend significant time in the field: interviewing teams, observing processes, identifying friction, and surfacing opportunities that would otherwise stay invisible. The workflows you document and the requirements you write will directly inform the portal’s product roadmap.
This is a discovery-driven role. You will spend significant time in the field: interviewing teams, observing processes, identifying friction, and surfacing opportunities that would otherwise stay invisible. The workflows you document and the requirements you write will directly inform the portal’s product roadmap.
While your primary home is the XMOS Portal workstream, the work naturally intersects with our Foundational Data and AI & Automation workstreams. You will maintain structured touchpoints with both, ensuring that the portal requirements you surface account for data infrastructure dependencies and automation opportunities, and that those teams have visibility into the workflow context they need.
RESPONSIBILITIES
Workflow Discovery & Process Mapping
- Conduct structured interviews and working sessions with teams across Planning, Investment, Analytics, Ad Operations, Media Operations and Finance to map end-to-end workflows as they actually operate today
- Create and maintain process documentation (swimlane diagrams, service blueprints, journey maps) that captures cross-functional handoffs, decision points, data dependencies, and pain points
- Identify patterns across teams, where workflows converge, where they diverge for good reasons, and where divergence is just accumulated drift
- Build and sustain trusted relationships with functional leads and practitioners so that discovery is collaborative, not extractive
Product Requirements & Backlog Development
- Translate workflow insights into well-structured product requirements, user stories, acceptance criteria, and functional specifications that a development team can build from
- Partner with the XMOS Product Owner to prioritize the portal backlog based on user impact, technical feasibility, and strategic alignment
- Validate requirements with the practitioners who surfaced them, close the loop so teams see their input reflected in what gets built
- Maintain a living requirements repository that evolves as workflows change and new clients onboard
Cross-Workstream Coordination
- Maintain defined touchpoints with the Foundational Data workstream to ensure portal requirements account for data availability, taxonomy standards, and infrastructure timelines
- Coordinate with the AI & Automation workstream to identify workflows ripe for automation and ensure the portal surfaces AI-driven capabilities where they create the most value
- Serve as the workflow context expert that both adjacent workstreams can draw on — you hold the map of how the business operates, which is essential context for infrastructure and automation decisions
Product Analytics & Adoption
- Define and track adoption metrics for portal features post-launch — usage patterns, friction points, feature engagement
- Use data to validate whether what was built actually solved the problem that was discovered, close the feedback loop between discovery and delivery
- Identify underutilized capabilities and work with the Product Owner to determine whether the gap is awareness, usability, or fit
Why This Role Matters
XMOS is how Crossmedia operates. The portal is the surface where every team interacts with the platform. If the portal doesn’t reflect how people actually work, adoption stalls and the investment in infrastructure and automation underneath it loses its impact. This role ensures the platform is built from the ground up on real operational truth, not assumptions about how work should flow.
You’ll be joining at a formative moment. The architecture is being defined, the workstreams are active, and the decisions made in the next 12 months will determine how the platform scales. The workflows you map and the requirements you write will shape XMOS for years.
REQUIREMENTS
- 2-3 years of experience in product analysis, business analysis, or a similar role where the core work was understanding how organizations operate and translating that into product or systems requirements
- Demonstrated ability to conduct stakeholder interviews and synthesize qualitative input from people with varying levels of technical fluency, you can talk to a media planner and a data engineer in the same afternoon and extract useful signal from both
- Experience creating process documentation (swimlane diagrams, user journey maps, service blueprints) that is clear, actionable, and actually gets used
- Strong product requirements writing: user stories, acceptance criteria, functional specs that a development team can build against without ambiguity
- Comfort working within agile product development workflows and contributing to backlog prioritization alongside a Product Owner
- Data literacy: you can read an ERD, understand data flows, and discuss API integration points intelligently; you don’t need to write SQL, but you need to know what questions to ask about data
PREFERRED
- Experience in media, advertising, or marketing technology — familiarity with planning, buying, and reporting workflows is a significant advantage
- Exposure to product analytics tools (Mixpanel, Amplitude, Pendo, or similar) for measuring feature adoption and user behavior
- Experience working in environments where technology is being built to serve non-technical end users; you understand the translation layer required
- Familiarity with data platforms (Snowflake, Tableau, or similar BI/analytics stacks) at a conceptual level
CROSSMEDIA BENEFITS
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
- And burgers – lots and lots of burgers
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.
Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ).
Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based)
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time.
- Ability to stand, bend, and reach
- Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
- The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- The ability to observe details at close range (within a few feet of the observer).
In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com. (US based candidates).