Director, Retail Sales - DSD Giant Eagle
Job Description Summary:
Job Location: REMOTE: Pittsburgh, PA OR Cleveland, OH
The Director, Retail Sales is a key leadership role responsible for driving growth across Coca-Cola’s beverage portfolio, encompassing multiple brands and categories, both in-store and online. This position focuses on accelerating beverage category growth by developing and executing customer-centric plans that align with Giant Eagle, Bottler, and Coca-Cola Company objectives. The role requires strategic vision, collaborative execution, and a results-driven approach to deliver revenue, profit, and volume targets.
Key Responsibilities:
Strategic Planning:
Develop customized business plans addressing the critical needs of Giant Eagle and Bottlers while achieving Coca-Cola system profit, revenue, and volume targets.
Collaboratively create strategic price/package plans that deliver mutual results for Giant Eagle and the Coca-Cola system.
Operational Excellence:
Ensure data accuracy in Giant Eagle and Bottler systems, resolving billing discrepancies and post-audit issues.
Partner with Revenue Growth Management to conduct post-promotional analysis, refining price/package plans based on performance insights.
Work closely with the Finance Manager to ensure forecast accuracy and achieve plan targets.
Marketing & Execution:
Develop and implement marketing programs that drive growth across in-store and omnichannel platforms.
Communicate weekly with Bottlers to ensure flawless execution of promotional plans, display commitments, and marketing programs.
Sell-in and execute promotional strategies for new brand and package launches.
Data-Driven Insights:
Collaborate with Category Management to leverage market insights (Nielsen) and customer data (Symphony EYC) for informed decision-making.
Education Requirements:
Bachelor’s degree required.
Related Work Experience:
Minimum 3 years of experience in the consumer packaged goods (CPG) industry; beverage experience preferred.
Key Skills & Competencies:
Proven track record of progressive responsibility in account management within large consumer goods organizations.
Expertise in complex selling, with the ability to develop and sell customer-specific promotional programs and initiatives.
Strong knowledge of bottler environments, systems, and business development planning.
Proficiency in trade fund management and business analytics.
General management experience with a strategic mindset.
Familiarity with Nielsen and Symphony EYC data for market and customer insights.
Demonstrated ability to manage diverse stakeholder needs across multiple business systems.
Leadership Behaviors:
Drive Innovation: Generate unique solutions and embrace new ideas to sustain and grow the business, including product and package innovation.
Collaborate with Systems, Customers, and Stakeholders: Build and leverage relationships to drive impact across the Coca-Cola System.
Act Like an Owner: Deliver results and create value for Coca-Cola’s brands, customers, and stakeholders.
Inspire Others: Motivate teams to achieve Coca-Cola’s mission and instill passion for the business.
Develop Self and Others: Foster personal growth and support the development of others to reach their full potential.
Growth Behaviors:
Growth Mindset: Demonstrates curiosity and embraces failure as a learning opportunity.
Smart Risk: Makes bold decisions and recommendations.
Externally Focused: Understands the broader implications of work and shares external trends and best practices.
Performance Driven & Accountable: Sets high performance standards and consistently delivers results.
Fast/Agile: Removes barriers to progress, adapts quickly, and thrives under pressure.
Empowered: Brings solutions, challenges the status quo, and takes courageous stances when necessary.
Skills:
Business, Business Development Planning, Business Objectives, Leadership, Long Term Planning, Performance Driven, Personal Initiative, Relationship Building, Revenue GrowthPay Range:
$141,000 - $165,200Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
RemoteTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
April 17, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.