Manager, Marketing, International

Position Summary

The Marketing Manager role will support the e.l.f. Cosmetics & e.l.f. SKIN 360 EMEA marketing plans, understanding the needs of the brand, consumer, Channel Owners (paid, owned, earned), and retailers to deliver rich storytelling across our channels, that radiate consistency at every touchpoint. This role will focus on EU markets.

Responsibilities

MARKETING VISION & STORYTELLING: Set the vision & strategy for our 360 go-to-market calendar, declaring primary, secondary, seasonal, differentiated stories based on business priorities and innovation big bets. Marketing programs support the needs of regional and international markets.

MARKETING TEAM LEADERSHIP: Lead the marketing channel teams in 360 execution -- organize and collaborate with all cross-functional teams to build robust end-to-end programs: strong marketing briefs based in rich brand stories to set the vision, align content needs of all channel owners, and ensure campaigns are coming to life across channels with impact.

CROSS FUNCTIONAL COLLABORATION: Collaborate with cross functional partners (including Creative, Digital, IMC, Operations, & Sales) to bring brand strategy and storytelling to life from concept through execution.

360 INTEGRATION: Champion a 360 integrated standard that builds seamless integration internally, delivers a frictionless experience to our consumer, drives consistent branding across all touch points, and ensures campaigns are implemented as directed.

PRESENTATION BUILDING & EXECUTIVE PRESENCE: Lead the development of internal & retailer presentations, including launch playbooks that consolidate product launch details, message hierarchy, marketing concept, visual assets, and go-to-market strategy. Strong PowerPoint and/or Keynote visual skills are required as well as ability to present materials at an executive level.

TIMELINE MANAGEMENT & OWNERSHIP: Partner with a Project Managers to lead the communication of timelines and key updates to drive the 360 go-to-market launch timelines.

RETAILER MARKETING: Lead retailer marketing plans and execution across all EU markets.

Requirements:

Located in Germany, willingness to travel within the allocated region

BA or BS required

5-6 years of relevant experience supporting marketing campaigns and product launch strategies, with the goal of raising brand awareness and driving new customer acquisition

Fluent in German and English, other European languages a plus

Beauty industry background preferred

Ability to think creatively, build compelling, fresh ideas based in telling a rich brand narrative

Ability to leverage consumer insights & data to inform innovation pipeline and growth opportunities.

Ability to lead cross-channel marketing teams, responsive & collaborative relationships while having conviction driving to execution

Able to work in fast-paced environment, with cross functional partners in multiple geographies, while also demonstrating calm under pressure

Excellent written, verbal & visual communication skills; able to convey thoughts clearly through compelling PowerPoint presentations; able to present with poise, confidence & enthusiasm at an executive level

Ability to organize, prioritize, and deliver multiple outputs concurrently under time constraints

Genuine passion for beauty and following beauty trends; among the first to know about new beauty launches