Principal Growth Product Manager - Monetization
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!
We have an opening for a principal-level Growth Product Manager to lead monetization experimentation across the customer lifecycle at Constant Contact. This role is focused on driving measurable business impact through rapid testing and optimization across activation flows, paywalls, upgrade moments, trial-to-paid conversion, in-product upsells, renewals, and retention experiences.
This is not a traditional roadmap-driven Product Management role. You will operate as a metric owner first and not a feature owner. Success in this role comes from learning velocity, experimentation quality, and measurable movement in conversion, expansion, and retention metrics.
You’ll join a high-autonomy, high-velocity squad focused on continuously improving how customers discover, adopt, upgrade, and expand within our platform. The ideal candidate thrives in experimentation environments, moves quickly, thinks statistically, and is energized by shipping iterative tests that drive outcomes.
What You'll Do:
Own Monetization Experimentation: Design, launch, and scale continuous experiments across monetization and lifecycle surfaces including paywalls, onboarding, trial-to-paid flows, in-product upgrade prompts, plan comparisons, expansion paths, renewals, downgrades, and re-engagement experiences. Define hypotheses, success metrics, and decision criteria to drive measurable improvements in conversion, retention, and expansion.
- Drive Growth Metrics: Own key business outcomes tied to monetization and customer growth. Partner with Analytics and Data teams to identify opportunities, analyze experiment performance, and translate customer behavior into actionable experimentation strategies. Measure success through metric movement and learning velocity — not feature delivery.
- Lead with Speed and Autonomy: Operate as a part of a highly autonomous growth squad. Move quickly from insight to experiment, balancing rigor with execution speed. You are comfortable making decisions with imperfect information, iterating rapidly, and refining based on data and customer behavior.
- Optimize for Mobile-First Customer Behavior: Help modernize and optimize monetization experiences for a mobile-first customer base. Identify friction points and opportunities across mobile acquisition, activation, upgrade, and retention flows to create seamless cross-device experiences.
- Leverage AI to Accelerate Growth: Use AI tools and workflows to improve experimentation velocity, analysis, prioritization, and decision-making. Explore opportunities to apply AI-driven personalization, targeting, and optimization tactics across monetization surfaces.
Who You Are:
- A Growth Product Leader: You have 8+ years of Product Management experience, with significant experience in Growth Product Management within SaaS, subscription, or B2C/B2B2C environments. You’ve owned metrics across activation, monetization, retention, or lifecycle growth and have a track record of driving business impact through experimentation.
- Fluent in Experimentation: You have deep experience designing and evaluating experiments, including hypothesis development, A/B testing methodologies, sample sizing, statistical significance, novelty effects, instrumentation quality, and interpreting ambiguous or conflicting results. You think in funnels, cohorts, and behavioral data.
- Highly Analytical: You are deeply comfortable using data to identify opportunities, validate hypotheses, and make decisions. You understand metrics such as conversion, retention, expansion, attach rate, LTV, churn, and trial-to-paid performance, and know how to translate data into action.
- Mobile & Customer Minded: You understand the opportunities and constraints of mobile customer experiences and can simplify complex workflows into intuitive user journeys across devices.
- AI-Native and Curious: You actively leverage AI tools to accelerate workflows, improve decision-making, and increase team efficiency. You are excited about how AI can enhance personalization, experimentation, and customer growth.A
- Strong Cross-Functional Partner: You collaborate effectively across Product, Engineering, Design, Analytics, Finance, and RevOps. You communicate clearly, influence without authority, and can align teams around measurable business outcomes.
How We Work:
- We optimize for outcomes over output.
- We value fast learning over perfect planning.
- We run high-velocity experiments and iterate quickly.
- We care deeply about instrumentation quality and measurement rigor.
- We use AI tools aggressively to accelerate execution and insight generation.
- We expect high autonomy, strong judgment, and ownership.
- We treat experimentation as a team sport and share learnings openly.
#LI-Remote #LI-HK1
The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.
Why You’ll Love Us:
- We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
- You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
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