The Director, Payer GTM is responsible for the team’s end-to-end operational strategy and execution in order to drive practice enrollment and maximize attributed member lives across all health plan contracts (Commercial, Medicare Advantage, and Medicaid).
Primary Duties:
Strategy & Team Leadership
Develop and execute the comprehensive GTM launch blueprint for all new and renewing value-based care contracts
Lead and build a high-performing team. Set priorities, drive accountability, and foster a culture of cross-team collaboration and continuous improvement.
Operational Execution
Construct explicit implementation timelines, gating milestones, and operational workflows mapping out the journey from a signed payer contract to "active" status in the field.
Build, update, and manage cross-functional tracking dashboards using project management platforms (e.g., Monday.com, SalesForce)
Author market-specific "Payer Snapshots” that local field or sales teams can use to pitch independent primary care providers (PCPs).
Deconstruct complex payer contracts into clear, simplified sales enablement collateral.
Cross-Functional Leadership
Partner with Analytics, Outreach (practice growth), Provider Networks, and Strategic Payer Partnerships to ensure alignment of priorities and execution across multiple workstreams and timelines.
Create Training Program for field teams to ensure fluency on new payer products
Establish a market feedback mechanism around physician friction points and identify solutions.
Growth Optimization & Performance Tracking
Establish KPIs and reporting mechanisms to track enrollment growth.
Continuously analyze the sales pipeline to identify opportunities and adjust launch strategies.
Other duties as assigned
Minimum Qualifications:
Bachelor’s degree in Healthcare Administration, Public Health, or a related field.
Minimum 10 years experience in healthcare - 2 years must be in value-based care, population health management, or a physician enablement environment.
Minimum 6 years people management experience.
Strong understanding of risk-bearing models (e.g., ACOs, MSSP, Medicare Advantage global risk, or capitated arrangements).
Exceptional communication skills with a proven track record of distilling technical managed care terminology and complex payment structures into clear, accessible business prose to create buy-in with internal and external stakeholders
Expert-level capability in managing high-stakes, multi-stakeholder cross-functional projects with tight deadlines.
High proficiency with Salesforce (or similar CRM platforms), enterprise project management tools, and data visualization software to track launch performance.
Preferred Qualifications
Prior experience working within a fast-growing physician enablement organization
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer.
