Mid-Market Account Executive – New Business (B2B Outbound Sales)

The Opportunity

We're looking for a proven new-business hunter—not an account manager waiting for the next inbound lead.

At CeriFi, we're expanding our reach across professional education, certification, and workforce training. We're looking for an experienced B2B Account Executive who knows how to build pipeline from scratch, engage decision-makers, navigate complex buying processes, and close business.

This is a full-cycle sales role for someone who has personally owned a revenue quota, generated outbound opportunities, and consistently converted prospects into paying customers.

You'll have the opportunity to sell meaningful learning and development solutions to organizations while taking ownership of your prospecting strategy, pipeline, and results.

The right candidate can demonstrate their sales performance with real examples—not just describe themselves as results-driven.

If you've built your own pipeline, carried a quota, and know what it takes to win new business, we'd like to hear your story.

What You'll Own

Build Pipeline. Win New Business.

• Own the full sales cycle for new mid-market customers, from prospecting and discovery through negotiation and close.
• Proactively generate new opportunities through strategic outbound prospecting, referrals, networking, and targeted account engagement.
• Build relationships with key decision-makers and influencers across prospective organizations.
• Develop and execute account strategies that turn high-potential prospects into long-term customers.
• Consistently work toward ambitious new-business revenue and quota goals.

Sell Solutions, Not Just Products.

• Lead discovery conversations that uncover business challenges, training needs, and growth opportunities.
• Connect CeriFi's education and training solutions to measurable business outcomes.
• Deliver engaging presentations and product demonstrations that show customers what's possible.
• Build compelling proposals, navigate objections, and negotiate agreements that create value for both the customer and CeriFi.
• Confidently engage multiple stakeholders and move opportunities forward through complex buying processes.

Own Your Numbers.

• Take accountability for pipeline creation, sales activity, deal progression, and closed revenue.
• Maintain a disciplined, well-managed pipeline in Salesforce.
• Build accurate forecasts and proactively address risks or stalled opportunities.
• Use sales data, customer insights, and market intelligence to sharpen your approach and improve win rates.
• Bring energy, consistency, and a results-driven mindset to every stage of the sales process.

Win as a Team.

• Partner with Sales Development, Marketing, Solutions Engineering, Product, and Customer Success to create a seamless buying experience.
• Share competitive insights and customer feedback that help strengthen our sales approach.
• Contribute ideas, best practices, and strategies that elevate team performance.
• Bring a collaborative mindset while maintaining strong individual accountability for results.

What You'll Bring

We're looking for proven producers—not just people who have worked in sales.

• 3–5+ years of successful B2B sales experience, including meaningful full-cycle, new-business ownership.
• A demonstrated track record of meeting or exceeding sales quotas and closing net-new business.
• Strong outbound prospecting skills and the ability to independently generate pipeline.
• Experience selling solutions to organizations with multiple decision-makers and stakeholders.
• Confidence leading discovery, presenting solutions, handling objections, negotiating, and closing.
• A consultative sales approach with the ability to connect customer challenges to business value.
• Experience managing opportunities and forecasts using Salesforce or a similar CRM.
• Strong communication, organization, and follow-through.
• A competitive, resilient, self-motivated mindset with a genuine drive to win.

Even Better If You Have

• Experience selling B2B professional services, workforce training, corporate learning, EdTech, SaaS, or other consultative solutions.
• Experience selling into financial services, accounting, legal, or other regulated professional industries.
• Familiarity with structured sales methodologies such as MEDDICC, Challenger, or SPIN.
• Experience developing new territories, entering new markets, or building pipeline from the ground up.

What matters most? Your ability to prospect, build relationships, navigate the sales process, and consistently close new business.

What Success Looks Like

In Your First 90 Days

You're learning CeriFi's solutions, customers, and markets while building a targeted prospecting strategy. You're actively creating opportunities, conducting discovery conversations, and establishing a qualified pipeline.

By 6 Months

You're consistently generating qualified opportunities, advancing deals through the sales cycle, and demonstrating strong pipeline management and forecasting discipline. You're building momentum toward your revenue goals.

By 12 Months

You're a dependable new-business producer with a healthy pipeline, strong customer relationships, and a track record of closing business. You're contributing directly to CeriFi's growth and helping expand our presence in the mid-market.

Why Join CeriFi?

Sell something that matters. Our solutions help professionals develop skills, earn credentials, maintain certifications, and advance their careers.

Own your success. This is a role for someone who wants accountability, autonomy, and the opportunity to directly influence business growth.

Build something meaningful. Help expand CeriFi's reach by introducing new organizations to our portfolio of professional education and training solutions.

Work with a collaborative team. Partner with experienced colleagues across Sales, Marketing, Product, and Customer Success to deliver meaningful solutions for customers.

Grow your career. Develop your expertise in consultative B2B sales while contributing to a business focused on professional growth and lifelong learning.

Ready to build pipeline, win deals, and make an impact? We'd love to meet you.