Channel Marketing Specialist, Canada

We are seeking a dynamic Channel Marketing Specialist to join our team and drive our marketing efforts across Canadian channels. The Channel Marketing Specialist role is a senior individual contributor position responsible for owning the strategy and execution of Canadian marketing within a clearly defined market scope. Channel Marketing Specialist will operate with a high degree of independence and accountability reporting to Manager, North America Channel Marketing.   

The Marketing Specialist is expected to set direction for the Canadian market, translate regional and global priorities into locally relevant strategies, and drive execution across multiple marketing disciplines. This role requires strong judgment, cross-functional influence, and the ability to manage complex initiatives with limited oversight. 

Essential Duties and Responsibilities: 

• Act as the primary marketing partner for Canada, collaborating closely with sales, regional marketing, and operations teams 

• Develop market-level strategy and plans aligned to regional and global business objectives 

• Apply advanced understanding of the Canadian market to inform prioritization, planning, and recommendations 

• Lead the end-to-end execution of integrated marketing initiatives across multiple channels (e.g., retail, e-commerce, digital, campaigns, events) 

• Maximize ROI on marketing development funds (MDF) against IMP goals   

• Adapt and localize regional/global marketing programs to ensure effectiveness in the Canadian market 

• Manage multiple concurrent initiatives, balancing strategic priorities with operational execution 

• Define KPIs and success metrics for Canadian marketing initiatives 

• Analyze performance data, identify trends, and apply insights to optimize plans 

• Provide market conditions updates, best practices, suggestions, and ideas to leadership