Event Marketing Manager - HR Solutions

At Mitratech, we are a team of innovators focused on building world-class products that simplify operations in the Legal, Risk, Compliance, and HR functions. We are a close-knit, globally dispersed team that thrives in an ecosystem that supports individual excellence and takes pride in its diverse and inclusive work culture centered around great people practices, learning opportunities, and having fun! Our culture is the ideal blend of entrepreneurial spirit and enterprise investment, enabling the chance to move at a rapid pace with some of the most complex, leading-edge technologies available.

For over 35 years, the experts at Mitratech have been focused on solving the complex needs. Today, we serve 20,000 client companies of all sizes globally, representing 30% of the Fortune 500 and over 500,000 users in over 160 countries.

As we continue to grow, we’re always looking for resourceful, enthusiastic, and fresh perspectives. Join our global team and see what makes Mitratech a truly exceptional place to work!

Position Summary

Mitratech is seeking a Strategic Events & Experiences Manager to lead the strategy, execution, and optimization of event and experiential marketing programs across HR Solutions.

This role owns the strategic event channel, including conferences, executive experiences, field events, customer engagements, sponsorship activations, and virtual roundtables. The manager will partner closely with Demand Generation, Sales, Product Marketing, and Executive Leadership to ensure events support pipeline growth, customer engagement, and market positioning.

The ideal candidate combines strategic thinking with operational excellence and can manage high-touch experiences while building scalable event frameworks and processes.

Key Responsibilities

Strategic Event Leadership

• Develop and manage the annual HR Solutions event strategy and portfolio
• Evaluate event investments based on pipeline goals, account priorities, revenue potential, market visibility, and business impact
• Recommend and prioritize conferences, sponsorships, executive events, customer engagements, and regional activations
• Align event initiatives with integrated marketing campaigns and go-to-market priorities

Executive Experiences & Field Events

• Lead strategy and execution for executive dinners, VIP experiences, sporting events, regional activations, and customer events
• Design high-quality attendee experiences that strengthen relationships and accelerate pipeline opportunities
• Partner with Sales on target account strategy, attendee engagement, and post-event follow-up
• Ensure consistent white-glove execution standards across all programs

Virtual Roundtables & Program Development

• Own and scale Mitratech’s virtual roundtable program for HR leaders
• Establish repeatable frameworks and operational processes for virtual events
• Collaborate with Demand Generation and Product Marketing on topics, audiences, and event strategy

Event Planning & Operational Excellence

• Manage end-to-end event execution, including logistics, vendors, sponsorships, onsite coordination, and event materials
• Build and maintain scalable playbooks, templates, timelines, and execution frameworks
• Oversee vendor relationships and event budgets

Sales Alignment & Performance Optimization

• Partner with Sales and Demand Generation teams to align events with pipeline priorities and revenue goals
• Support attendee targeting, pre-event engagement, and post-event follow-up
• Track event performance metrics including attendance, meetings generated, pipeline influence, engagement, and ROI
• Provide recommendations to improve event effectiveness, scalability, and attendee experience

Qualifications

• 5–8+ years of experience in B2B event marketing, field marketing, experiential marketing, or demand generation
• Proven success managing strategic event programs end-to-end
• Strong understanding of pipeline-driven event strategy and account-based marketing
• Experience partnering with Sales leaders and executive stakeholders
• Excellent project management, organizational, and operational planning skills
• Ability to manage multiple high-priority initiatives simultaneously
• Strong communication, collaboration, and stakeholder management skills
• Experience managing vendors, sponsorships, and event budgets
• Familiarity with Salesforce, HubSpot, Goldcast, and event management platforms preferred

We will disclose intended pay ranges in our job ads for Canada-based opportunities. This role can be performed 100% remote anywhere in Canada. Anticipated Pay Range: $90,000 – $110,000 Annually CAD

Mitratech is an equal-opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national or ethnic origin, age, sex, sexual orientation, gender identity or expression, marital status, family status, disability, or veteran status. Mitratech will work with applicants requesting accommodation at any stage of the hiring process. Please email Recruiting@mitratech.com to request an accommodation.