Regional Brand Creative Lead- EMEA

ServiceNow is growing fast across EMEA, in size, prominence, and ambition. This is a chance to get in at an inflection point and help define the trajectory of the brand.

As the creative voice of ServiceNow in the region, this role brings the brand to life across every regional touchpoint, from campaigns to events to customer stories. Sitting within the global Core Brand team, this leader reports directly into the Executive Creative Director and works closely with the EMEA Brand lead, regional marketing teams, and a dedicated embedded studio to ensure the work coming out of EMEA is consistent and raises the bar for what enterprise creative can be. 

This is an Associate Creative Director role whose primary role will be driving design excellence across every touchpoint and channel. This role requires both an understanding of the strategic brand vision and the design craft to direct and execute it at the highest standards. This is an opportunity to help build a brand that is redefining what enterprise technology looks and sounds like in collaboration with the Core Brand team, as it sets new standards for brand design worldwide. 

Responsibilities 

• Serve as the creative authority for the EMEA region, setting the creative ambition for the brand while protecting and evolving the ServiceNow identity across all regional marketing activity. 

• Partner closely with EMEA regional marketing leads and the EMEA Brand lead to translate business priorities into compelling, on-brand creative strategies and executions that strengthens long-term brand equity. 

• Collaborate with global creative leadership to ensure regional work ladders up to the global brand platform while reflecting the cultural nuances and opportunities within local EMEA markets. 

• Champion brand consistency across the region, ensuring visual identity, messaging, and tone of voice are applied with rigor, craft and intention across all channels and touchpoints. 

• Oversee creative quality across a broad scope of regional work including events, campaign, social, digital, OOH, editorial design, film/motion, and executive experiences. 

• Direct and inspire the embedded studio team to deliver work that is both efficient and exceptional, setting clear creative direction and maintaining high standards across every output. 

• Act as a hands-on creative contributor when the work demands it, rolling up your sleeves to concept, design, art direct, or write alongside the team. 

• Bring a strong point of view to every brief, championing bold, brand-building creative beyond the expected and raise the bar for enterprise marketing across the region. 

• Drive adoption of AI-powered tools and workflows within the regional team and embedded studio, identifying opportunities to scale creative output, experimentation, and efficiency without compromising quality or brand integrity.