We are looking for a Senior Growth Marketing Manager for Ukraine to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimise the funnel, and ensure Binance stays the #1 crypto brand in Ukraine.
Please note that only English CVs will be evaluated. Location can be flexible, whilst Ukrainian language is a must due to the nature of the role.
Responsibilities:
User Growth & Reactivation: Launch non-standard activations to engage and reactivate the existing userbase;
Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation;
Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel;
Promotions: Drive and execute series of educational and bonus-based campaigns;
Execution-oriented mindset with strong ownership and independence;
Analytical and data-driven, with hands-on A/B testing and product optimisation experience;
Native-level Ukrainian + strong English proficiency;
Passion for crypto / blockchain / fintech, staying up-to-date with industry trends.
Nice to Have:
Background in gambling, betting, or gaming industries with proven growth playbooks;
Previous experience in crypto marketing or fintech products.
What We Offer
A senior role with full ownership of growth marketing in a top-priority market;
Opportunity to shape the growth framework for Binance Ukraine (Top10 Mature Market globally);
Work alongside a passionate local team and global marketing leadership;
Competitive compensation package and performance-based incentives;
High visibility role with direct impact on adoption in one of the most crypto-mature countries in the world.
This role is critical for both acquisition and retention in Ukraine. If you are a self-driven growth marketer with a passion for crypto and a proven track record in scaling digital products, we’d love to hear from you.
