Staff Engineer, Salesforce Marketing Cloud

REQUIREMENT: 

• Total experience: 5.5+ years
• Strong hands-on experience in Salesforce Marketing Cloud (SFMC) development and implementation.
• Good experience in writing complex SQL queries, Data Extensions, and audience segmentation.
• Strong knowledge of Salesforce Marketing Cloud modules including Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio.
• Hands-on experience in developing responsive and dynamic email templates using HTML, CSS, AMPscript, and Server-Side JavaScript (SSJS).
• Experience in creating, deploying, and managing email campaigns, customer journeys, triggered communications, and lifecycle campaigns.
• Good understanding of personalization, audience segmentation, and campaign automation within SFMC.
• Experience in integrating Salesforce Marketing Cloud using APIs and supporting external system integrations.
• Knowledge of email testing, deliverability best practices, IP/domain reputation management, and campaign performance monitoring.
• Experience in troubleshooting campaign, automation, and integration issues within Salesforce Marketing Cloud.
• Familiarity with Advertising Studio and audience creation is an added advantage.
• Experience working independently in geographically distributed Agile teams with excellent communication and stakeholder management skills.
• Experience with Salesforce Mobile SDK will be an added advantage.

RESPONSIBILITIES:

• Develop, configure, and deploy email campaigns, customer journeys, and automations using Salesforce Marketing Cloud.
• Build responsive, dynamic, and personalized email templates using HTML, CSS, AMPscript, and SSJS.
• Configure and manage Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Mobile Studio.
• Develop SQL queries, create Data Extensions, perform audience segmentation, and implement personalization strategies.
• Build and support triggered communications, customer lifecycle campaigns, and marketing automation workflows.
• Integrate Salesforce Marketing Cloud with external applications using APIs and support end-to-end data synchronization.
• Monitor email deliverability, IP/domain reputation, campaign performance, and recommend optimization strategies.
• Troubleshoot campaign execution, automation failures, data issues, and integration-related problems.
• Collaborate with architects, business analysts, administrators, and cross-functional teams to deliver scalable SFMC solutions.
• Work as a module lead and act as the primary point of contact (POC) for one or more markets or business units.
• Prepare technical documentation, maintain system processes, develop proof of concepts (POCs), and recommend improvements based on campaign analytics and industry best practices.