Position Location:
Hybrid from our offices in Toronto, Mississauga, or Salt Lake City preferred.
Position Summary:
This program leader will evolve our customer evidence marketing strategic plan. They will nurture and build advocacy for products and packages that drive revenue to support business goals. They will create value stories and customer marketing assets to foster upsell opportunities and influence churn mitigation. This role will support both Senior Care and Acute & Payer, navigating and influencing stakeholders from both business units to institute advocacy and evidence best practices. This individual will utilize their breadth of understanding about our industry and products from PointClickCare's full portfolio
Key Responsibilities:
Drive the creation of evidence-based proof point marketing assets, use critical thinking for prioritization of customer story pipeline, institute best practices for capturing evidence-based customer value stories and produce foundational story slide assets, and secure customers' approval to use their logo - objections handling / influencing, convincing customers of mutual marketing benefits
Continuously evolve a database of multi-modal customer evidence assets, collaborating with Product Marketing, Demand and Content teams to make decisions about more robust asset types (manage assigned budget).
Ensure assets are available to stakeholders in easily accessible format according to a variety of criteria and use cases. Communicate/collaborate cross-functionally to ensure assets are fully leveraged through all available channels (Templafy, ShowPad, Online Communities, Customer newsletters, Social, and Adoption campaigns)
Gather, interpret, analyze program data and provide insights/make recommendations/ find solutions to ensure program outcomes show value and reduce churn. Leverage data and insights to manage performance/ KPIs - continuously optimizing and improving program performance
Required Skills & Qualifications:
Passion for building trust, fostering relationships, and communicating effectively with customers
Strong time management, organizational, interpersonal, communications, analytical and problem-solving skills
Ability to prioritize while maintaining urgency, thoughtfulness, and keeping an eye on the KPIs and success metrics for customers and our business
This role requires strategic thinking skills, relationship-building abilities, flexibility, exceptional communication (written and verbal), and a highly collaborative spirit
Preferred Experience:
Ability to work hybrid from our offices in Toronto or SLC
Growth mindset
Leadership/ coaching skills (no formal direct reports) to provide guidance to existing team to integrate evidence best practices and apply knowledge/ skills into practice. Experience evolving programs to deliver measurable business results.
Experience translating insights and data into consumer value and marketing strategy
Detail-oriented with the ability to manage cross-functional projects from inception through execution
