ABOUT YOU
We are looking for a Senior Product Designer to join our Consumer Products team and shape experiences that reach players directly - across web stores, loyalty programmes, and engagement surfaces that blur the line between commerce and gameplay. In this role, you will design for real people making real decisions: whether to spend, return, share, or stay. You will work at the intersection of consumer psychology, game mechanics, and product strategy, helping build experiences that feel as rewarding as the games they support.
ABOUT US
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
For more information, visit xsolla.com.
Responsibilities
Design end-to-end consumer experiences across web stores, player portals, loyalty systems, and engagement features
Translate player psychology, behavioural data, and business goals into intuitive, high-converting design solutions
Apply and evolve gamification mechanics — progression systems, rewards, streaks, social proof — to drive retention and engagement
Contribute to and evolve design principles, patterns, and system-level consistency across consumer-facing products
Requirements
8+ years of product design experience, with a focus on consumer-facing digital products
Deep understanding of B2C UX — how people browse, decide, and transact in digital environments
Strong knowledge of game mechanics, player psychology, and engagement design: you understand why players spend, grind, return, and churn
Experience with gamification patterns: progression systems, battle passes, daily rewards, leaderboards, social loops
Strong systems thinking and visual/interaction design craft
Comfortable working in data-driven environments — you use metrics and experimentation to validate design decisions
Strong communication and stakeholder collaboration skills
It Will Be a Plus If You
Are an active gamer or have a genuine passion for games and player culture
Have shipped B2C products in gaming, entertainment, or social platforms
Have experience designing online stores, subscription products, or loyalty/rewards programmes
Have experience with AI-assisted design workflows or are actively curious about them
