Senior Product Strategy Lead, Digital M&A & Product Launches

The Role

ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing -- where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader.

ServiceNow launches new products constantly and acquires strategic companies regularly. This role owns two pillars: establishing how product launches reach buyers across our digital ecosystem, and building the playbook for integrating acquired companies' digital presence.

You write the strategy and requirements that guide how Product Marketing, UX, Engineering and M&A teams execute. You sit between product, marketing, and technology—translating strategic decisions into clear direction. You build organizational muscle around launch and integration discipline through frameworks and playbooks.

Key Responsibilities

M&A Digital Integration (70%)

• The role is foundational — the playbooks, governance, and operating rhythms you build become how ServiceNow integrates every company it buys.
• Drive M&A digital integration and marketing technology consolidation, unifying disparate properties into a single ecosystem
• Partner with teams to assess operational readiness and execution risk: systems landscape, team capacity, process maturity, and the cost and timeline to remediate what you find
• Develop the digital strategy for post-acquisition (login/portal integration, rebranding, tech stack decisions, customer community migration, portfolio positioning, site presence)
• Create decision frameworks for integration trade-offs: Which assets stay separate? Which consolidate? How do we migrate customers without friction?
• Establish integration priorities and sequencing with M&A, Product, and Legal teams
• Partner on marketing technology decisions—consolidating lead management, CRM integration, analytics stacks
• Create clarity in terms of sequencing, priorities, trade-offs, and the escalations that keep workstreams unblocked
• Write requirements and direct Product Managers and teams responsible for execution

Launches (30%)

• Define horizontal launch strategy—transform how we showcase launches across our digital ecosystem, establishing what gets featured, how it's presented, and what doesn't make the cut
• Create reusable launch playbooks that enable consistent, high-quality execution without reinventing each cycle
• Define decision criteria for launch prominence and content refresh sequencing
• Guide Product Marketing on what to showcase, how to present it, and where it belongs in the buyer journey
• Use analytics and engagement metrics to validate strategy and refine execution