Associate Director/Director of User Operations

BTSE

Southeast Asia && East Asia

Full-Time

Senior (7+ yrs)

Data & Analytics

Leadership

Posted on October 6, 2025

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE’s diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

About the Opportunity:

We are looking for a Director of User Operations to drive user lifecycle performance across our global platform. This role focuses on retention, activation, and user data, working closely with Product, Marketing, and Data teams to improve user engagement and experience.

Responsibilities

Lead end-to-end user lifecycle (onboarding, activation, retention, reactivation)

Drive user data tracking, segmentation, and lifecycle insights

Design and execute retention initiatives, including campaigns, incentives, and rewards

Partner with Marketing to deliver lifecycle and engagement campaigns

Collaborate with Product and Engineering to improve onboarding and user journeys

Optimize user flows and operational processes for efficiency

Define and improve key lifecycle metrics (activation, retention, reactivation, conversion)

Requirements

8+ years of experience in user operations, growth, or lifecycle roles (fintech / crypto preferred)

Strong understanding of user lifecycle (retention, activation, engagement)

Experience with user segmentation, CRM, or lifecycle campaigns

Data-driven mindset; comfortable working with user analytics tools (e.g. Amplitude, Mixpanel, GA)

Organized, execution-focused, able to manage multiple workflows

Strong communication and stakeholder management

Nice to haves

Experience in trading platforms or digital assets

Familiar with user segmentation or lifecycle campaigns

Exposure to support tools, analytics tools, or CRM systems

Multi-lingual

Perks & Benefits

Competitive total compensation package

Various team building programs and company events

And many more! Apply and let us tell you more!

Apply for this position

Company: BTSE

Operates a cryptocurrency exchange and suite of blockchain-based infrastructure products, offering spot, derivatives, payments, and enterprise solutions.

51-200 employees

Finance & Fintech

HQ: British Virgin Islands

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