At Outreach, our customers are our best advocates and most important asset. Do you love getting to know customers, what matters to them, and creating impactful programs that amplify their voice? We're looking for a dynamic Customer Advocacy Manager to join our corporate marketing team and drive advocacy throughout our customer base.
This is a high-impact, highly cross-functional role where you'll blend creative storytelling, relationship building, and strategic program design to drive measurable business outcomes. In this role, you will be responsible for day-to-day management of our customer advocacy and reference program. Partnering with sales, marketing, customer success, and product teams, you will identify, curate, and amplify impactful customer experiences that elevate both our customers and our brand.
Location: We’re open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta).
Your Daily Adventures Will Include:
Own daily advocacy operations including intake, prioritization, approvals, scheduling, fulfillment, tracking, and reporting
Maintain accurate customer profiles, permissions, and engagement history within the reference management system
Produce and manage customer stories and reference assets including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements
Work directly with customers to capture and translate success stories into compelling marketing assets
Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success
Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support
Support measurement of advocacy impact on sales acceleration, engagement, and brand awareness
Proactively identify and solve challenges in advocate recruitment, program participation, and content development to maximize advocacy outcomes
Our Vision of You:
As you step into this role, you bring with you a sense of enthusiasm and purpose, ready to make a meaningful impact on our organization and the customers we serve. You're eager to immerse yourself in our dynamic environment, where creativity and collaboration are not just encouraged but celebrated as essential drivers of innovation.
8+ years of experience in customer marketing, advocacy, or references within a B2B technology environment
Proven experience supporting sales reference and customer advocacy programs
Exceptional written, verbal, high attention to detail and strong presentation skills
Build strong relationships with internal and external stakeholders to align advocacy programs with business priorities and drive measurable impact
Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline
Customer-first mindset with the ability to understand customer goals, pain points, and sentiment
Background in B2B customer marketing, advocacy, or reference programs
Preferred skills: Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact.
