The VP of GTM Strategy & Market Intelligence is a senior executive role responsible for architecting Insider’s global go-to-market strategy and driving scalable revenue growth across regions. Reporting directly to the CRO, this role plays a critical part in aligning cross-functional teams around key growth initiatives, unlocking market opportunities, and enabling data-driven decision making at the highest level. With a deep focus on funnel performance, strategic initiatives, and market trends, this leader will shape how Insider brings its innovation to market.
What You Will Do
This role owns Insider One's global Go-to-Market Strategy
Architect and lead global GTM strategies—from awareness to close—to maximize market opportunity
Accountable for revenue delta and pipeline growth, measured through ROI of GTM initiatives, funnel conversion improvements, and win rates
Partner closely with regional revenue teams to analyze funnel performance and implement optimization strategies tailored to audience, segment, and motion
Build a cross-functional “GTM engine” to continuously equip sales, solutions consultants, and partner teams with the insights and tools to win across 26 regional offices
Drive strategic alignment across marketing, product, enablement, and revenue operations—ensuring seamless execution of launch plans, positioning updates, and competitor battle cards
Translate insights into decision-ready assets and impactful GTM narratives that resonate with buyers and influence strategy
Own and optimize pipeline acceleration initiatives; identify systemic blockers, design experiments, and implement solutions at scale
Design and lead strategic “revenue sprints” to respond to market shifts, or key expansion opportunities
Bring engineering mindset to GTM operations: instrument workflows, measure impact, and apply iterative improvements
Collaborate with Product and AI teams to infuse technical innovation into GTM messaging and market education
Regularly present findings, frameworks, and impact metrics to executive C-level leadership; contribute to board-level strategic conversations
What You Will Need
12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies
7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models
Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing
Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth
Proven track record in initiatives that materially increase win rates and reduce sales cycle times
Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach)
Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals
Experienced in building enablement playbooks, launch frameworks, and product education loops that stick
Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences
Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity
Global perspective with experience working across regions and functions
What We Offer
Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
Help build the team you want to work with and enjoy rewarding referral bonuses.
Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
We aren't just hiring for a position; we are hiring for a mission — a mission to build a lasting legacy that will set the benchmark for the most progressive tech companies out there.
To do this, we are looking for exceptional talent to join a community of good-hearted individuals who take high ownership and are relentlessly driven to go the extra mile.
If this sounds like who you are and where you aspire to be, we are excited to meet you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
