Sr Associate, Field Marketer

Date Posted:

2026-03-20

Country:

United States of America

Location:

OTFLH: Florida Home Offices Remote Location, Remote City, FL, 33408 USA

The Field Marketing function is responsible for collaborating with the various Centers of Expertise (Product Marketing, Sales, Communications and Product) to assist in growth plan. Specific areas of focus are to plan, organize and execute marketing campaigns and product launches. They are liaison between the Marketing and Marcomms COEs and the local branches to lead localization for all marketing campaigns and programs. Their efforts will drive local awareness of our products and services specifically increasing the leads or prospects for the sales force and help drive the sales funnel from interest, desire and action.

Responsibilities:

Understanding the Local Market:

• Provide insights on local market factors like size, competitors, and regulations to the Marketing COE and Finance operations team.

• Work with various CoEs to identify and implement product changes and product enhancements to address customer needs.

Leading Local Marketing/Marcomms Campaigns:

• Collaborate on target list creation with the Marketing COE

• Partner with the Marketing and Marcomms COEs to plan and forecast campaigns with Sales leaders

• Ensure lead management processes are followed (No Lead Left Behind)

• Report campaign results in dashboard and suggest improvements

• Support new product launches

• Become the person to-go-to for product knowledge and promotion

Managing Local Marketing/Marcomms Materials & Events:

• Incorporate local market needs into marketing/marcomms assets w/alignment of product marketing materials (include digital campaigns, brochures, fact sheets, customer presentations and promotional items)

• Update local product content on Otis.com with communications and marketing CoE oversight, including SEO strategies

• Partner with sales leader and communication CoE to manage local customer events for product launches / promotion

• Support translations where needed with delivery operations team

Enabling Local Sales & Customer Programs:

• Manage the Voice of Customer (VOC) process according to policy.

• Collaborate on pipeline acceleration programs with sales, marcomms and marketing teams.

• Excite, influence and educate sales partners on key programs and initiatives.

• Support in review sales campaign and contract templates by product.

• Support in preparing customer facing documents for standard products with CRM/eLog.

Education and Experience

• 3+ years of relevant experience within the industry.

• Bachelor's degree or equivalent relevant work experience.

Qualifications:

• Project Management: Background in overseeing projects, ensuring they align with the organization’s goals.

• Stakeholder Engagement: Experience collaborating with various stakeholders, including executives, employees, and external partners.

• Design-oriented: Ability to provide graphic design feedback to marketing team and experience with design software platforms —Canva and/or Adobe Creative Suite

• Analytical Skills: Capacity to assess current systems and identify areas for improvement through data-driven decision-making.

• Communication Skills: Ability to articulate strategic vision and initiatives to diverse audiences.

• Agility and Adaptability: Capability to pivot strategies based on changing business environments or emerging technologies.

• Strategic Thinking: Ability to develop and execute segment-level strategies aligned with organizational goals.

Key Performance Indicators:

• Lead management

• Lead to opportunity conversion rate

• Lead to Revenue volume

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day. 

Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.  

You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.  

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge.  

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.   

Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do.  We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.  

Become a part of the Otis team and help us #Buildwhatsnext! 

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