About the Role
As a demand generation manager for the Americas region, you will develop and deliver a pipeline of qualified leads to fuel the funnel for our direct sales organization in your region. You will be responsible for full funnel targets, from Leads, MQLs, SALs, SQLs and S1s. You will focus on the relationship between demand gen & sales, partnering closely with BDR managers to improve the handoff between marketing and sales. You will partner internally with marketing to optimize our top of funnel lead flow, and you will drive segment-specific marketing campaigns to fuel quarterly pipeline targets. You will report to the Senior Manager of Global Demand Generation and will partner within marketing and across sales to develop, launch and optimize campaigns.
This is a great opportunity for an ambitious, hands-on performance-driven marketer to roll up their sleeves and build out our customer acquisition programs from concept through execution.
Key responsibilities:
Plan and execute end-to-end demand generation programs to acquire new business across a wide variety of channels online and offline.
Partner with our sales development (SDR) team to ensure lead volume and quality
Build a consistent feedback loop and continuously improve and optimize lead hand-off processes in conjunction with your Marketing Operations and Sales Development partners
Manage demand generation campaigns for evergreen, always-on programs
Support events and virtual events execution to drive sales pipeline
Partner with Field Marketing on post-event strategy to drive sales pipeline
Partner internally with marketing to ensure we have the right quarterly campaign plans in place in order to hit our pipeline targets
Closely monitor conversion rates and optimize campaigns at each stage of the funnel
Execute A/B tests, collect and analyze data, and continuously improve campaign performance
Regularly report out on the performance of our customer acquisition efforts
Own regional email marketing strategy and execution
You have:
3-5 years of demand generation experience
Experience implementing a range of demand generation programs, from self-service to enterprise sales
Experience partnering with BDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey
Hands-on experience with lead forecasting, reporting, and analysis
Excellent time management skills with the ability to prioritize and shift workload to meet deadlines
A high degree of self-awareness with highly developed emotional intelligence
Passion for trying new things and a strong drive towards solution-oriented problem solving
Extraordinary written and verbal communication skills
Experience managing third-party vendors including agencies and contractors
Demonstrated practical experience with, and a keen interest in, AI applications and tools
Hands-on experience with Salesforce and marketing automation tools like Marketo, Pardot or Hubspot
Bonus: Experience marketing to an IT audience
