The role of the Project Manager, Category is to lead commercialization and portfolio execution for the flower and pre-rolls categories across markets, ensuring products move from concept to launch with clear ownership, disciplined timelines, and strong cross-functional alignment. This role serves as the central project driver for category initiatives, connecting cultivation, operations, commercial, and retail partners to support timely launches, proactive issue resolution, and consistent post-launch follow-through.
Responsibilities
Build and maintain detailed project plans for flower and pre-rolls initiatives, including new products, strain rotations, pack and bud size updates, line extensions, and discontinuations.
Coordinate inputs and deliverables across cultivation, post-harvest, R&D, manufacturing, procurement, quality, regulatory, supply chain, wholesale and retail teams.
Track category-specific risks such as biomass availability, third-party procurement, potency, flavor profiles, packaging lead times, compliance review and state-specific label requirements.
Support launch readiness by confirming timing, inventory, training materials, sell-in assets, and retail execution needs.
Maintain documentation for decisions, approvals, dependencies, changes in scope, delays and other key project milestones.
Report progress, blockers, and mitigation plans to the Director of Portfolio Operations and key stakeholders.
Own executional readiness and milestone completion for flower and pre-rolls projects, ensuring timelines, trackers, launch checklists, and handoffs are accurate and current.
Maintain clear communication flow across teams, rapidly escalate issues, and document changes in scope, root cause, ownership, and mitigation plans.
Drive on time launches and change implementations by reducing delays caused by missing inputs, late approvals, poor coordination, or unclear process steps.
Improve issue resolution, handoff quality, project visibility, and stakeholder confidence through consistent follow-up and cross-functional coordination.
Other duties as assigned.
Qualifications & Experience
Bachelor’s degree in Business, Marketing, Operations, Supply Chain, or a related field preferred; equivalent experience in category management, project management, commercialization, or operations may be considered.
4-7 years of experience in category management, project management, product commercialization, operations, or cross-functional program execution, preferably in cannabis, CPG, retail, agriculture, or another regulated industry.
Demonstrated ability to manage complex projects from concept through launch, including timelines, milestones, dependencies, risks, approvals, and post-launch follow-through.
Strong cross-functional leadership skills with the ability to coordinate inputs, drive accountability, and maintain alignment across cultivation, operations, commercial, retail, compliance, and supply chain partners.
Experience supporting product launches, assortment changes, packaging updates, inventory readiness, or go-to-market execution across multiple markets or business units.
Strong organizational skills and attention to detail, with the ability to maintain accurate trackers, project plans, launch checklists, and decision documentation.
Ability to identify risks, escalate issues appropriately, recommend mitigation plans, and keep projects moving despite competing priorities or changing requirements.
Strong written and verbal communication skills, including the ability to summarize project status, blockers, decisions, and next steps for leadership and cross-functional stakeholders.
Comfortable working in a fast-paced, evolving environment with shifting priorities, tight timelines, and a high degree of ambiguity.
Proficiency with Microsoft Office tools; experience with project management platforms, reporting tools, ERP systems, or inventory/category planning systems preferred.
Background Check Required
