About the role
The Senior Brand and Social Marketing Manager leads Envato’s brand strategy and organic social presence, ensuring a cohesive, compelling and differentiated brand experience across all touchpoints. This role is responsible for shaping how Envato shows up in the world. Strengthening brand presence in the market, deepening community engagement, and supporting business growth through effective brand and social strategies.
As a leader within the Marketing division, the role balances long-term brand stewardship with high-quality execution across organic social and community channels. Leading a team, the role fosters a culture of creativity, clarity and impact aligned to Envato’s purpose and values.
What you'll be doing
Develop and evolve Envato’s global brand strategy, ensuring clarity of positioning, voice and visual identity.
Translate brand strategy into clear frameworks, guidelines and campaigns that empower teams to deliver consistent and high-quality outputs.
Champion a deep understanding of creative professionals, ensuring brand and social activity resonates authentically with Envato’s core audience.
Partner with Marketing, Product and Tech teams to ensure integrated and cohesive brand storytelling.
Guide the planning and delivery of brand and social campaigns, ensuring alignment to company objectives and measurable outcomes.
Establish and track brand and social performance metrics, using insights to inform optimisation and future strategy.
Lead, coach and develop a team, fostering high performance, collaboration and professional growth.
Lead the strategic direction of organic social media across priority platforms, driving audience growth, engagement and brand advocacy.
Oversee community strategy across channels such as Reddit and other relevant platforms, strengthening relationships with creative professionals.
Stay informed on cultural, creative and technology trends to keep Envato’s brand relevant and future-focused.
About you
Essential
Extensive experience in brand marketing within a dedicated brand team environment.
Strong strategic capability, with proven experience aligning brand strategy to business objectives and translating vision into actionable, measurable plans.
Proven ability to develop and evolve comprehensive brand strategy, including positioning, messaging frameworks, value propositions, and tone of voice at scale.
Demonstrated success turning brand strategy into impactful, multi-channel go-to-market campaigns that drive awareness, engagement, and commercial growth.
Proven leadership experience managing and developing high-performing teams.
Deep expertise in organic social media strategy and execution across major platforms, with a strong understanding of how social supports broader brand and growth objectives.
Experience building, scaling, and engaging communities on platforms such as Reddit and other community-led channels.
Deep understanding of creative professionals and the needs of creative communities.
Excellent stakeholder management skills, with the ability to influence and align senior leaders across functions.
Strong analytical capability, with experience using data and insights to inform brand and social strategy and optimise performance.
Desirable
Lived experience as a creative professional or hands-on creative background.
Experience working within a technology or digital subscription business.
Experience in global brand management.
Familiarity with social analytics, community management and content planning tools.
