At Smile, we don’t just build loyalty programs; we create growth engines for ecommerce merchants. With over 100,000 merchants worldwide, we’re already the largest loyalty program provider on the planet. But we’re just getting started.
Smile is looking for a Senior Product Marketing & Growth Lead to own lead generation for our core product. This is a senior individual contributor role reporting directly to the CEO. The mandate is simple: increase lead velocity and conversion by shipping content with clear messaging, running disciplined growth experiments, and creating merchant stories that compound growth across channels. This is not a strategy-only role. You will personally build and operate ads to landing page to demo loops, create merchant-facing content that actually gets used, and run nurture programs for leads to create deals for our sales team. You will collaborate closely with Product, Sales, and Success, but you are expected to move independently and ship. The role is remote-first and each year we have an annual company-wide offsite!
Our team is globally distributed but closely connected. Collaboration isn’t just a buzzword here; it’s our way of doing business. If you’re looking to be part of a culture where growth for customers, the company, and for you is the goal, you're in the right place. We know that Smile.io as a business is constantly evolving - the same is true of our people. We're here to support each other in our growth, so we talk openly about our career & personal goals.
Smile.io is a fully remote company looking to hire someone in Canada for this full-time, remote role. Core hours are Monday to Friday, 9am–5pm Eastern Time (plus or minus 2 hours).
🛠 What You’ll Do
Build and operate repeatable ads to landing page to demo systems, with clear hypotheses, experimentation, and learnings
Own landing page strategy and copy to support lead generation and conversion
Personally create content, or multiply on-brand content that exists, without relying on a designer for day-to-day execution
Create high-quality merchant success stories and practical thought leadership (case studies, video, webinars, educational content) that generate demand and can be reused across surfaces
Distribute and repurpose content across multiple channels so your work compounds rather than ships once
Build and operate nurture campaigns for lead lists, event attendees, and other known audiences, with clear goals tied to lead generation and conversion
Partner with Product to translate what Smile does into clear, differentiated merchant-facing value, without long strategy resets
Support Sales with narratives, decks, and proof points that reflect how merchants actually buy
Experiment with new channels, including outbound email, when they clearly support lead generation
👋 What We’re Looking For
Senior-level experience owning product marketing and growth initiatives at a startup or growth-stage company
Proven ability to personally execute and create content, not just brief or delegate
Demonstrated ability to produce usable copy, campaigns, and assets without heavy design dependency
Strong judgment around messaging, positioning, and merchant psychology
Experience running demand generation experiments and tying work to lead and conversion outcomes
Comfort working directly with founders and incorporating feedback without slowing execution
Familiarity with modern marketing tooling and AI-assisted workflows to move quickly
Shopify ecosystem experience preferred, or a demonstrated ability to ramp into a new ICP quickly
🤝 You'll Enjoy Working With Us If You
Are biased toward action and learn by shipping
Take accountability for outcomes, not just activity
Thrive in ambiguity without defaulting to heavy planning
Are collaborative, while confidently owning decisions within your scope
Enjoy building and operating lean, using the latest tools
Have an opinionated eye for great design across ads, content, and copy
💰 Compensation & Benefits
Base Salary $145,000 CAD - $160, 000 CAD
Additional performance-based bonus tied to lead generation and conversion outcomes
Equity included
In addition, our generous total rewards package includes things like flexible vacation, a remote work allowance, and a monthly credit to use at any of the store 100,000+ stores that uses our software.
Smile is a remote-first company built on trust, ownership, and continuous improvement. We believe great work happens when people feel supported, challenged, and empowered to do their best work.
You can learn more about our culture, values, and benefits on our careers page.
