Create, edit, and produce short-form video content (Reels, TikToks, Shorts, etc.) that capitalizes on internet trends to drive impressions and engagement
Harness trending audio, formats, and memes to produce timely video content across platforms
Work closely cross-functionally with design, content, performance marketing, product and other teams to concept and execute video-driven social campaigns
Collaborate with the wider global social team and external departments (product, partnerships) to promote and build the Binance brand through video storytelling
Assist the team across platforms in brainstorming creative ideas, with a primary focus on video-first content for both general posts and campaigns
Measure, report, and analyze performance of video content and campaigns across channels, translating findings into actionable, data-driven recommendations to improve future performance
Requirements:
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
Strong video creation and editing skills — able to independently produce short-form videos from concept to final cut (CapCut, Premiere, After Effects, or similar tools)
Possessing a keen aesthetic sense, with the ability to independently create memes, four-frame cartoons, and/or videos — video being the primary medium
Experience in the video, media, and/or entertainment industry working with agencies, creators, or digital media companies
Deep expertise in the digital media landscape and capable of identifying internet trends and/or opportunities for video content
Exceptional creativity in content ideation, especially in visual and video formats