Associate Director, Paid Media

The Associate Director, Paid Media is a key leader responsible for overseeing client relationships, serving as a corporate contact for franchise brands, and guiding internal paid media strategy. This role involves managing direct reports and collaborating with Directors to ensure revenue growth and retention across a portfolio of franchise accounts/brands.

● Strategic Leadership: Oversee key franchise client relationships and guide internal paid media strategy across a portfolio of franchise accounts/brands.
● Corporate Point-of-Contact: Serve as a primary point-of-contact and strategic partner for the corporate team on assigned franchise brands.
● Team Leadership & Development: Supervise several direct reports, actively pursuing their growth and learning opportunities. Conduct regular check-ins, performance reviews, PTO approval, and professional development planning. Share performance notes with Directors.
● Revenue Growth & Retention: Collaborate with Directors/ Senior Directors to retain and grow franchise network revenue by guiding their team. Regularly review network revenue and churn with Directors.
● Cross-functional Support: Support Director efforts in working cross-functionally with marketing, business development, and other teams to ensure integrated service delivery.
● Franchise Network Performance: Manage strategic relationships with corporate teams, developing and implementing growth plans and strategies for franchise brands.
● Strategic Oversight: Review performance metrics for assigned clients and brands, delegating to Strategists/Sr. Strategists when goals are not met, and providing strategic guidance.
● Process Improvement: Ensure best practices are followed and work to improve team effectiveness and efficiency by maintaining up-to-date processes and documentation.
● Client Satisfaction: Lead client relationships, proactively identifying and communicating account issues and growth opportunities. Escalate rare client satisfaction concerns to Directors.

● 5+ years of experience in paid media management, including experience with Google Ads and Facebook/Instagram Ads.
● 2+ years of client-facing experience, preferably in an agency setting.
● 1+ year of direct people management experience.
● Proven experience leading strategy for large or complex client accounts (over $50K ad spend per month)
● Industry expertise in at least one key vertical (e.g., healthcare, SaaS, B2B, education, etc.).
● Deep understanding of B2B and/or B2C marketing funnel strategies.
● Proficiency with HubSpot, including knowledge of lifecycle stages, workflows, and integration between paid media platforms and HubSpot CRM for tracking and attribution.
● Google Ads certifications and other relevant paid media platform certifications.
● Bachelor’s degree in marketing, business, or a related field preferred.

● Strategic Leader: Strong ability to define and guide paid media strategy.
● People Manager: Proven success in leading, coaching, and developing teams.
● Client Advocate: Skilled at managing high-level client and corporate relationships.
● Results-Driven: Focused on revenue goals and performance metrics.
● Collaborative: Works effectively across internal teams and with Directors/Senior Directors.

● Client satisfaction and retention for managed accounts.
● Timely and effective escalation of client concerns.
● Contribution to meeting and exceeding client performance goals.
● Quality of collaboration with Account Associates.
● Efficiency and accuracy across a high volume of accounts.