Sr. Marketing Program Manager

    Mexico
    Full-Time
    Senior (7+ yrs)
    Marketing
    Posted on July 2, 2026

    We are looking for a Sr. Marketing Program Manager to serve as the primary steward for Nielsen's largest, most complex, integrated marketing campaigns. This is a strategic orchestration role for someone who thrives at the intersection of structure and ambiguity, and who can hold a complex campaign together while keeping stakeholders aligned, informed, and moving forward. In this role, you will be the campaign quarterback — the single point of accountability for integrated program delivery across the Marketing teams. You will also play a critical role in helping to design and implement a Phase Gate/Agile framework for how Nielsen manages its high-impact marketing campaigns, moving the organization from ad-hoc execution to a structured, repeatable delivery model.

    What You’ll Do

    • Strategic Program Leadership: Owns complex, cross-functional global marketing programs from end to end. Manages roadmaps, resource allocation, and a unified master schedule that connects all team dependencies.

    • Operational Excellence & Process Innovation: Establishes KPIs and delivers data-driven insights. Drives continuous improvement, designs standardized marketing workflows (milestones, approval gates), and centralizes global campaign management systems to maximize efficiency.

    • Collaboration & Documentation: Serves as the primary bridge between senior leadership and tactical teams. Aligns diverse stakeholders through influence and maintains the "single source of truth" for all campaign briefs, budgets, and dashboards.

    • Problem Solving & Risk Mitigation: Applies deep marketing operations expertise to solve technical problems, anticipate bottlenecks, and proactively implement risk-mitigation strategies to ensure seamless delivery.

      Company:  Nielsen

      Global leader in audience measurement, data, and analytics.
      10001+ employees
      Data & Analytics
      HQ: United States