The AI SEO Content Specialist develops content for the Growth Marketing team with a focus on AI SEO. This role is responsible for writing and optimizing blog posts, landing pages, and resource guides, while also supporting copy needs for growth marketing campaigns.
The ideal candidate combines strong writing and editing skills with hands-on AI SEO expertise, ensuring Lone Wolf content performs in traditional search results while also appearing in AI-generated answers and citations.
Resonsibilities:
Content Creation & Optimization
Write and scale high-quality content, including:
Blog posts
Landing pages
Resource guides
Growth marketing campaign copy
Create content that drives traffic, engagement, and conversions.
Ensure all content aligns with Lone Wolf's brand voice and messaging.
AI SEO / GEO Strategy
Own Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) initiatives.
Establish and maintain structured content standards, including:
Schema markup
Concise summary sections
FAQ content
AI-friendly formatting
Optimize content for visibility in AI-generated search experiences and large language models (LLMs).
SEO Research & Analysis
Conduct keyword research and content gap analysis using AI-powered SEO platforms.
Identify:
High-value search opportunities
Emerging search trends
Shifts in user intent
Competitor content gaps
Develop content recommendations based on research findings.
Content Editing & Quality Control
Edit, proofread, and fact-check AI-generated and human-written content.
Ensure:
Brand consistency
Factual accuracy
Readability
Authoritative tone
Refine AI-generated drafts into polished, high-quality content.
Technical & On-Page SEO
Optimize:
Metadata
Headings
Internal linking
Content structure
Page crawlability
Support overall technical and on-page SEO performance.
Performance Measurement
Monitor and report on key content metrics, including:
Organic traffic
Keyword rankings
AI visibility and citations
Conversion rates
Use performance insights to continuously improve content strategy and execution.
Required:
2-5+ years of digital marketing experience with a proven track record in:
SEO strategy
Content development
Content optimization
Hands-on experience with:
AI large language models (LLMs)
AI-driven SEO platforms
Content automation and optimization tools
Experience using SEO platforms such as:
Google Search Console
Ahrefs
SEMrush
Experience with CMS platforms such as:
WordPress
Webflow
Strong analytical skills with the ability to:
Interpret performance data
Monitor algorithm changes
Make data-driven content decisions
Excellent copywriting, editing, and proofreading skills.
Ability to transform AI-generated content into authoritative, human-centered content.
Preferred
Experience creating content for:
B2B SaaS organizations
Real estate technology (PropTech) companies
Real estate industry audiences
