Senior Product Marketing Manager
About The Team
At Outreach, product marketing doesn't just support the business, it shapes how thousands of revenue teams experience the platform every day. You'll join a tight-knit team that works at the center of Product, Marketing, Sales, and Customer Experience, tackling problems with a direct line to customer outcomes and company growth.
We're curious, collaborative, and a little obsessed with making things better. We push each other to do our best work, enjoy doing it and we genuinely have each other's backs.
About the Role
At Outreach, what we build changes how thousands of sales teams sell every day. We're looking for a Sr. Product Marketing Manager to support our product launches and AI innovations with messaging, positioning and go-to-market planning that is compelling to our customers and prospects. You'll be the expert on your product, building value propositions that connect with buyers and giving our Marketing, Sales, Partner, and Customer teams what they need to win. If you love turning powerful technology into clear, simple stories that drive pipeline and revenue, you'll feel right at home here.
-
Conducting market and customer research to stay in touch with buyer needs, and create and maintain clear, differentiated messaging that resonates with our target audience
-
Be the customer and product subject matter expert on pains and needs
-
Owning the core bill of materials including messaging framework, FAQ, and demos to enable our sales teams
-
Developing and executing the go-to-market plan for new product/feature releases collaborating across Engineering/Product, Marketing, Finance, Sales & Customer Success teams
-
Cross-functional collaboration across GTM teams regarding messaging and high-value solution assets
-
Demonstrating a strong ability to lead cross-functional teams to drive business and product results that measurably deliver company impact and pipeline
-
Bringing exceptional ability to drive key business objectives with data-driven, fact-based insights that lead to well-informed strategic plans, quick decision making, and impactful outcomes
-
5-7+ years of experience working as a product marketer in the technology industry
-
Exceptional communication, writing and presentation skills
-
Experience defining and executing go-to-market strategies across marketing, sales, partner and customer teams
-
History creating messaging frameworks and positioning for individual and platform solutions that resonate with buyers
-
Ability to deliver clear and compelling customer-facing messaging and materials
-
Experience using AI tools to accelerate content creation, streamline workflows, and outputs
-
Expertise in B2B SaaS with the ability to rapidly gain an in-depth knowledge of the Outreach, the Revenue Orchestration category, competitors and their AI advancements
-
Proven ability to drive key business objectives with quick decision making for impactful outcomes
-
Bachelor's degree required
-
Enthusiastic with strong attention to detail, creative, open-minded, persistent, and highly collaborative
-
Excellent organizational and prioritization skills, with the ability to manage multiple projects in a fast-paced environment and consistently deliver key milestones
-
A self-starter who takes ownership of projects and follows through