Please note that while this role is listed as available for remote, we are currently employing in the following states: AK, AZ, CA, CO, CT, DC, FL, GA, IA, IL, IN, KS, LA, MA, MD, ME, MI, MO, MT, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, WV. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.
The Content Marketing Manager is responsible for developing, creating, and optimizing high-impact content that helps LeanTaaS translate complex healthcare operations challenges, customer outcomes, and product value into compelling stories for the market. This role is weighted most heavily toward content strategy, writing, and website content performance, with systems and revenue-support responsibilities serving as important but secondary enablers.
This is an individual contributor role that will focus on content strategy and execution across the LeanTaaS product portfolio, creating and optimizing content like webinars, executive presentations, and customer stories across key digital channels such as the LeanTaaS website and Transform microsite. The role also supports website performance, SEO, and cross-functional storytelling efforts.
The ideal candidate is a strong writer, editor, and strategic thinker with healthcare domain experience and the ability to produce polished content for executive and enterprise audiences, including health system executives, operational leaders, clinical leaders, and digital/IT stakeholders.
WHAT YOU'LL DO
Content Strategy & Creation
Develop and manage content that supports LeanTaaS’ business priorities, audience needs, and go-to-market goals.
Create high-value content across digital channels, including website pages, landing pages, blog posts, customer stories, webinars, campaign assets, and thought leadership.
Develop polished, executive-ready presentation content for webinars, conferences, customer-facing moments, and other strategic marketing programs.
Translate complex healthcare, operational, and AI-related topics into clear, credible, and engaging content for enterprise audiences.
Partner with Product Marketing, Communications, Customer Marketing, Demand Generation, Customer Success, and Sales to identify and develop the highest-value content opportunities.
Analyze content performance and use insights to refine editorial strategy, content formats, and content pathways over time.
Website Optimization & Personalization
Oversee website content, architecture, and user experience to support engagement, lead generation, and funnel conversion.
Own website-related KPIs, including traffic, SEO, engagement, conversion, technical performance, and pipeline contribution.
Continuously optimize landing pages, navigation, and content pathways to improve user experience and lead conversion.
Use keyword research, SEO best practices, and behavioral insights to improve discoverability, personalization, and performance.
Partner with technical and operations teams to ensure website forms, tools, and integrations function effectively across platforms such as Marketo and Salesforce.
Content Operations & Infrastructure
Maintain and manage content systems and repositories, including Vimeo, Notion, CMS platforms, and other shared marketing tools.
Ensure assets are organized, accessible, up to date, and easy for marketing and sales teams to use.
Establish processes for content tagging, version control, and internal discoverability.
Support publishing workflows and help improve overall content operations efficiency.
Cross-Functional Collaboration & Revenue Alignment
Partner with internal teams and external agencies to execute content and digital initiatives successfully.
Work closely with Demand Generation to align content to campaigns, nurture programs, and conversion goals.
Collaborate with Customer Success and Customer Marketing to ensure customer stories, proof points, and outcomes are accurate and usable.
Support strategic marketing and sales conversations with relevant content, customer proof, and presentation materials when needed.
Manage stakeholder reviews and approvals for key content and storytelling assets.
WHAT YOU'LL BRING
Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, or English or equivalent years of related experience
5+ years of experience in content marketing, digital marketing, website management, or a related role
Healthcare domain experience required, ideally in healthcare technology, healthcare SaaS, health tech, provider organizations, or similarly complex healthcare environments
Exceptional writing, editing, and storytelling skills
Experience creating content for executive and enterprise audiences, including presentation decks, webinars, and thought leadership assets
Strong understanding of content strategy, SEO, website optimization, and content performance measurement
Experience with content management systems, analytics tools, and marketing platforms
Strong project management skills and the ability to manage multiple workstreams in a fast-paced environment
Excellent interpersonal skills and the ability to collaborate effectively across teams
Strategic thinker with a data-driven mindset and strong editorial judgment
Comfortable using Generative AI tools such as ChatGPT, Gemini, or similar platforms to improve content workflows and personalization
BONUS POINT IF YOU HAVE
Experience in B2B SaaS, enterprise marketing, or healthcare IT
Experience supporting enterprise sales conversations with content and customer proof
Experience with Marketo, Salesforce, GA4, SEO tools, and website testing workflows
Proficiency with Notion, PathFactory, and website personalization tools
Experience with Elementor and basic knowledge of HTML, CSS, or JavaScript for troubleshooting and web updates
Experience working with freelancers, agencies, or content production partners
Experience working in a fast-paced, remote environment
WHAT YOU'LL GET
Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!
Competitive compensation package that includes base salary, target bonus, and stock options
401(k) Match
Comprehensive healthcare benefits
Generous Paid Time Off and Parental Leave
Monthly reimbursement for Skill Building
Monthly reimbursement for Wellness, Transportation, and/or Home Office
Education Reimbursement for select courses/programs
