Senior Digital Marketing Manager | Softeon

The Digital Marketing Director will join the Marketing Team at IFS Softeon to collaborate and grow IFS Softeon’s market share in the warehouse management system (WMS) industry.

This role is very collaborative and will involve establishing a world-class digital marketing practice in the realm of ABM, PPC, SEO/AEO, and digital paid media. For this role, being an expert at the 6sense ABM platform is especially valued.

• Develop and maintain a deep understanding of IFS Softeon’s target market
• Set up and run 6sense ABM ads for our target market in collaboration with Marketing Manager and designers.
• Create multi-channel marketing campaigns
• Prepare social media and email marketing content for our audience based on input from team.
• Edit and optimize website for SEO/AEO.
• Collaborate across wider company organizations to identify new areas of growth.
• Thoughtfully manage and engage vendors at times to accomplish ambitious goals.
• Report on results of digital campaigns using CRM data related to lead progression, pipeline, etc.
• Potentially manage and lead other team members.