The Role: You, the Channel Lead for our SEO Division will oversee overall strategy on client accounts, and align the internal team on strategic direction and priorities. Though you will not manage direct reports, you will have the ability to measure the efficacy of strategy (rankings, traffic, conversions) in business metrics (leads, revenue, lifetime value) and make decisions based on data for SEO & all Channels for your clients. You will have the demonstrated ability to communicate the gravity of SEO findings (problems and solutions) to all client stakeholders, including c-level's with minimal SEO knowledge.
Role Highlights
You will be a key player in growing divisional revenue, primarily through retaining your portfolio of clients, with a healthy dose of up-selling and cross-selling when appropriate
You will build and maintain strong client relationships rooted in empathy, transparency, with the desire to help them exceed their goals
You’ll set the bar in terms of understanding of how to win in search across a breadth of industries and business models; can troubleshoot advanced SEO issues and coach mid-level SEOs
You have the demonstrated ability to leverage audience research tactics to tell a compelling story to c-levels
You’ll work to level up the team and create a strong team relationship with clients, and identify client issues & opportunities and manage with Account Managers and Client Engagement
You will create and maintain impactful relationships with senior stakeholders both internally and externally through consistent touchpoints and active listening to understand client goals, challenges and priorities
You’ll be in charge of leading renewals and upsells for non-Client Engagement clients
You’ll regularly review profitability updates shared by the Project Management Team; and coach team members and pivot priorities based on hour trends and client needs
You will partner with the Project Management Team to understand resourcing and staffing needs along with skill requirements, and consult during staffing meetings on account needs
You understand that AI has a critical role to play in how we service clients, so you’ll leverage new tools to drive efficiencies in not only your own workflows, but test and share learnings for the benefit of the greater team
Essential Skills
Hands-on SEO agency experience across Content Strategy, Enterprise SEO, PR, Paid Media, and/or Analytics. You drive integrated strategies, leveraging AI where appropriate to drive efficiencies, measuring the effectiveness (rankings, traffic, conversions, revenue) and always backing up your decisions with data
Superb client management skills. You drive conversation with C-level executives comfortably, educating and empowering those who don’t “get” digital, while always connecting tactics to business goals
You have an advanced understanding of data visualization tools, including but not limited to: Filters, How to read the data to tell a story, How to communicate that story to clients, and Joining Data / Relationships
You have a strong coaching ability; able to help team members understand growth opportunities on accounts and changes in channel strategy
You have a strong ability to distill complex channel specific issues, trends, and performance into a frame of reference that teams can understand and can then articulate to clients
90 Day Goals
By Day 30, you will have completed division training and begun to support clients and team members
By Day 60, you will have supported at least 2 impactful client initiatives
By Day 90, you will be up and running at full capacity, supporting a full book of business and team independently
This might not be the right role for you if
Time-management, context-switching, and juggling multiple projects is quite challenging
You do not want continued-learning and innovation to be an expectation
Change management is difficult and you struggle with adapting to new tools and processes
Compensation & Benefits
$95,000-$110,000/annually. Your final offered compensation will be determined based on your skills and experience
Evaluation of comp at least once a year
Benefit highlights
