Become a part of our caring community
 

The Director, Content Development coordinates the development of advertising/marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects. The Director, Content Development requires an in-depth understanding of how organization capabilities interrelate across the function or segment.

The Director, Content Development applies various communication strategies to create an impression, raise awareness, and encourage a preference and response by the target audience for the organization and its products, services and brands. Develops and coordinates multimedia packages (e.g., letters, brochures, video, point-of-purchase displays). Involves use of sponsorship, events and sales promotions. Decisions are typically related to the implementation of new/updated programs or large-scale projects for the function and supporting technical/operational procedures and processes, and implements strategic plans, drives goals and objectives, and improves performance. Provides input into functions strategy.

Use your skills to make an impact
 

Become a part of our caring community and help us put health first

Humana is building a brand that reflects care, connection, and purpose — and we're looking for a visionary leader to help shape it. As Executive Creative Director, you'll lead the development and stewardship of Humana's brand identity across all member-facing creative and content experiences.

This role is ideal for a strategic, creative leader who understands how brand shows up in every touchpoint — from campaigns to content to design — and who thrives in a collaborative, fast-paced environment focused on improving health outcomes.

Role Responsibilities

Overview

This role drives the creative direction for all marketing content developed by the in-house agency and is an essential leader in shaping Humana's enterprise visual identity and tone of voice. You'll partner with team mates from Brand Strategy, Consumer Insights, Go To Market, Design, and more to ensure the brand is consistently expressed, emotionally resonant, and aligned with Humana's mission and values.

Key Responsibilities

• Lead creative direction to embed brand principles into storytelling, messaging, and visual execution
• Deliver on Humana's brand strategy, voice, and visual identity across all creative and content channels based on key insights and performance data
• Manage a team of creative directors by providing thoughtful, strategic feedback on visuals and messaging to elevate the quality of marketing assets
• Advocate for brand adherence and stewardship, ensuring consistency, clarity, and compliance across campaigns, assets, and experiences
• Partner with enterprise marketing teams to align brand strategy with organizational goals and member needs
• Develop brand guidelines and toolkits, enabling teams to activate the brand effectively and confidently
• Lead design thinking sessions to uncover the most impactful and strategic direction to approach creative requests, embracing a test and learn environment
• Establish a content studio that governs messaging and tone of voice through every member touchpoint, across marketing and regulatory / operational communications
• Lead the agency's test and learn strategy, identifying diverse content for multi-variant testing
• Oversee brand training and enablement, helping internal teams and external partners understand and apply brand standards
• Monitor brand health and perception, using insights to inform strategy and continuously improve brand relevance
• Serve as a senior brand ambassador, influencing leadership and representing Humana's brand in strategic forums

Impact

This role is central to how Humana shows up in the lives of members, caregivers, and communities. Your leadership will ensure our brand reflects our values, builds trust, and drives meaningful engagement across every experience.

Use your skills to make an impact

Qualifications:

Required

• Bachelor's degree in Marketing, Communications, Design, or related field
• 10+ years of experience in brand strategy, creative leadership, or content marketing
• Proven success in building and scaling brand identity across large organizations
• Strong understanding of brand governance, storytelling, and visual systems
• Demonstrated expertise in managing teams, cultivating leadership capabilities, and facilitating effective communication and stakeholder engagement.

Preferred

• Experience in regulated industries like healthcare, insurance, or mission-driven organizations
• Familiarity with creative operations, content strategy, and design systems
• Experience managing agency relationships and cross-functional creative teams
• Ability to translate brand strategy into actionable creative direction

Additional Information

This position operates under Eastern Standard Time (EST) hours.

This position may require up to 10% travel

Virtual Pre-Screen

As part of our hiring process for this opportunity, we will be using an exciting interviewing technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information from you pertaining to your relevant skills and experience at a time that is best for your schedule.

If you are selected for a first round interview, you will receive an email correspondence (please be sure to check your spam or junk folders often to ensure communication isn't missed) inviting you to participate in a HireVue interview. In this interview, you will listen to a set of interview questions over your phone or text and you will provide recorded responses to each question. You should anticipate this interview to take about 15 to 30 minutes. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Alert: Humana values personal identity protection. Please note that we will ask applicants selected for leader review to provide their social security number if we do not already have it on file. When required, Humana will send an email from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Work-At-Home Requirements

At minimum, a download speed of 25 mbps and an upload speed of 10 mbps is recommended; wireless, wired cable or DSL connection is suggested Satellite, cellular and microwave connection can be used only if approved by leadership Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Any Humana associate who speaks with a member in a language other than English must take a language proficiency assessment, provided by an outside vendor, to ensure competency. Applicants will be required to take the Interagency Language Rating (ILR) test as provided by the Federal Government.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$168,000 - $231,000 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 03-30-2026

About us
 

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.