Marketing Manager, Entertainment

    ~$189,455 - $351,845Market Estimate
    Nashville, TN
    Full-Time
    Senior (7+ yrs)
    Marketing
    First posted 182 days ago
    The Daily Wire is seeking a Marketing Manager, Entertainment to lead the execution of high-impact marketing campaigns across our growing entertainment portfolio, including film, television, streaming, and live events. This role is responsible for translating high-level strategy into actionable, full-funnel campaigns that drive audience growth, engagement, and conversion. The ideal candidate thrives at the intersection of creativity and performance—bringing strong executional discipline, data-driven decision-making, and cross-functional collaboration to ensure successful launches and sustained momentum for our entertainment properties.
    Primary Responsibilities
  1. Lead development and execution of full-funnel marketing campaigns across film, television, streaming, and live events—from concept through launch and optimization
  2. Translate high-level marketing strategies into actionable campaign plans that drive awareness, engagement, and conversion
  3. Write clear, strategic creative briefs outlining objectives, audience, messaging, and success metrics
  4. Partner with creative teams to develop compelling, breakthrough campaign assets
  5. Drive audience growth and engagement across digital channels, including social, email, and distribution platforms
  6. Manage campaign timelines, marketing calendars, and cross-functional workflows to ensure on-time execution
  7. Monitor campaign performance, analyze key metrics, and continuously optimize for improved results
  8. Track and report on conversion metrics such as ticket sales, subscriptions, and customer acquisition
  9. Apply expertise in direct-to-consumer and subscription-based models to drive growth, retention, and lifetime value
  10. Stay current on entertainment trends, audience behaviors, and competitive campaigns to inform strategy
  11. Collaborate cross-functionally with content, creative, production, and growth teams to ensure alignment across all initiatives
  12. Experience & Requirements
  13. 7-10+ years of experience
  14. Background in Marketing, Communications, Media, or a related field preferred
  15. Experience marketing entertainment content (film, television, streaming, or live events)
  16. Proven success executing full-funnel campaigns that drive measurable business outcomes (e.g., ticket sales, subscriptions)
  17. Strong understanding of direct-to-consumer and subscription-based business models
  18. Demonstrated ability to manage multiple workstreams from strategy through execution
  19. Experience writing creative briefs and leading cross-functional campaign development
  20. Strong analytical skills with the ability to interpret performance data and optimize campaigns
  21. Excellent communication, organization, and project management skills
  22. Preferred: Experience in a studio, streaming platform, or similar media environment
  23. To learn more about Daily Wire, please visit the following Daily Wire Facebook and YouTube page links:
    Daily Wire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
    Please Note: Daily Wire participates in E-Verify and performs background checks on all new hires. We will provide the Social Security Administration (SSA) and if necessary, the Department of Homeland Security (DHS), with information from each new employee’s form I-9 to confirm work authorization. Thank you!

    Company:  The Daily Wire

    Digital media company publishing news, opinion, videos, podcasts, shows and movies.
    201-500 employees
    Media & Publishing
    HQ: United States