Social & Influencer Marketing Manager, North (Benelux & Nordics)

We are looking for an experienced Social & Influencer Marketing Manager to lead Cricut's social media and influencer marketing across the Benelux and Nordic markets.

This role will be responsible for bringing Cricut's international social and influencer strategy to life across the region. You will own the social media execution for North and act as the internal lead for influencer marketing, managing and challenging our influencer agency partner(s).

This role will report to the Director of Sales & Marketing and will work closely with the international marketing team.

Responsibilities:

Social Media

• Own the social media editorial calendar for Benelux and Nordics, translating international strategy, campaigns and product launches into relevant regional and local plans.
• Develop and execute a shared regional content approach, including content planning, copywriting, localisation and publishing, while ensuring strong local relevance.
• Source and coordinate local UGC creators and content production.
• Manage and brief community managers (contractors).
• Identify trends, cultural moments and content opportunities, and drive testing of formats, messaging and creative approaches.
• Analyse performance, continuously optimise the content approach and share actionable learnings and best practices across markets and the wider team.a

Influencer Marketing

• Own influencer marketing across Benelux and the Nordics, translating Cricut's international influencer strategy into strong regional execution.
• Lead and challenge influencer agency partner(s), holding them accountable for campaign quality, performance and delivery.
• Brief agency partner(s) on campaign priorities, budgets, local market considerations and business objectives.
• Review and challenge campaign plans, creator recommendations, creator mix, rates and expected performance, providing local market knowledge and creator suggestions where relevant.
• Ensure creators and content align with Cricut's brand, target audiences, campaign objectives and compliance requirements.
• Coordinate with internal teams to ensure creators receive the products, materials and information required for successful campaign delivery.
• Analyse and optimise influencer performance with agency partner(s), sharing cross-market learnings and managing investment against agreed objectives and KPIs.

Brand Partnerships & Local Consumer Activation

• Identify and execute relevant local brand partnerships and activation opportunities.

Build and maintain relationships with selected local brand partners.