Lead Data Analyst

The Lead Data Analyst serves as a strategic advisor, guiding measurement strategies and translating data into innovative frameworks for cross-channel success. This roles partners directly with clients to design, implement, and evolve marketing & data analytics programs. It leads engagements that require integration of multi-channel data, development of insights frameworks, and translates analytics into business outcomes across verticals.

Responsibilities:

• Partner with client leaders to co-create marketing analytics strategies that support personalization, attribution, and media mix optimization.
• Translate complex customer behavior data into scalable frameworks that inform future marketing innovation across channels.
• Lead cross-functional analytics initiatives and enterprise-wide insights projects.
• Represent analytics expertise in insight development, client consultations, strategic planning, and solution design.
• Provide thought leadership across domains and mentor others in advanced analytics techniques.
• Design and oversee strategic marketing science initiatives, including test frameworks, predictive modeling, and audience performance measurement.