Director, Data Strategy & Services

Build the GTM Data Foundation That Powers Personalization & Revenue Acceleration

The Director, Data Strategy & Services owns the data strategy that directly enables our marketing operations and GTM velocity. You'll lead the product roadmap for our Customer Data Platform (CDP), identity graph, and the governed, real-time data infrastructure that powers personalization, attribution, and AI-driven revenue decisions across Marketo, Adobe AEM, Demandbase, and our analytics stack.

This is a high-impact product leadership role where your decisions cascade across a 100+ person GTM organization—directly influencing campaign velocity, personalization depth, and revenue team enablement. You'll translate complex data challenges into simple, usable capabilities that let marketing and sales move faster.

What you get to do:

• Own the roadmap** for CDP, identity resolution, and data enrichment—prioritizing what marketing operations and revenue teams need to execute at scale
• Lead identity graph expansion** with hands-on input into matching logic, deterministic/probabilistic models, and cross-channel stitching that powers real-time personalization
• Drive data quality as a competitive advantage**—define and enforce SLOs (identity match rate, freshness, completeness) that directly impact campaign performance and attribution accuracy
• Enable AI/ML at scale**—ensure your data pipelines and feature engineering support predictive scoring, journey propensity, and churn models that drive GTM decisions
• Govern without gating**—architect privacy and compliance frameworks (GDPR, CCPA, emerging US laws) that protect the business while enabling innovation and real-time activation
• Set data integration standards** that let IT, Data Engineering, and downstream teams move confidently—defining latency targets, SLAs, and integration patterns that scale