• Achieve a deep understanding of the complexities, pressures and opportunities associated with the
decision making matrix within each account. Based on that deep understanding articulate predicted
payer/provider and payer/provider influencer decision drivers and unmet needs to the brand teams in
order to ensure key account situation analysis is holistic.
• Highlight the cross-functional impacts of anticipated changes in the payer/provider environment to the
IFTs and brand teams in order to further enrich the BT’s anticipation of the future.
• Build trusted and strategic relationships with payers/providers in order to anticipate access barriers and
better meet agendas, plans and objectives of respective key account.
• Identify opportunities and collaborate cross-functionally to engage in “win : win” partnerships with key
accounts in order to positively influence contracting and tendering opportunities for product access.
• Develop strategy and concise engagement plans specific to accounts with clear objectives and
activities in order to optimize usage, funding and access of AbbVie products considering long-term goals
of the entire product portfolio.
• Negotiate, close and sign deals and/or support/lead the contracting and tendering process and facilitate
the development and delivery of proposals in order to meet profit targets.
• Regularly track the execution and impact of activities and performance of key accounts in order to
constantly improve impact on bottom line.