Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.
Responsibilities:
Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
Own retention marketing strategies, and own the lifecycle campaigns
Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
Help shape the Binance brand in key African Markets
Report on the effectiveness of campaigns and provide data-driven recommendations
Requirements:
5+ years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
Must have a strong interest and knowledge in crypto/blockchain/technology
Fluency in English is a must
Must be able to work independently
A university degree relating to Marketing is a plus
Strong coordination skills and strategic mindset for marketing
Familiarity with online and offline marketing avenues such as social media, community management, and event management
Proven experience in growing and managing user base
