About the Role
We're hiring a Consumer Marketing Manager to own end-user engagement across the Addition Wealth ecosystem. You'll be the connective tissue between our product, brand, and the people with access to our platform, responsible for keeping users informed, engaged, and getting value from the product over time. This is a hands-on, builder role for someone who wants to own a channel mix end-to-end and see the direct impact of their work on usage and retention.
You'll report directly to the CMO and work closely with Product, Growth, and Client Success.
What You'll Do
Own regular, ongoing engagement with end users across email, direct mail, and other lifecycle channels
Plan and execute consumer marketing campaigns from strategy through launch and post-campaign analysis
Partner with Product on go-to-market for new features and product marketing initiatives, including positioning, messaging, and launch plans
Build and manage lifecycle/email marketing programs -- onboarding, activation, retention, and re-engagement flows
Develop and test offline tactics as part of an integrated engagement strategy
Segment and target end users based on behavior, product usage, and lifecycle stage
Report regularly to the CMO on campaign performance, engagement metrics, and program impact
Continuously test, measure, and optimize tactics to improve engagement and retention outcomes
Collaborate with Client Success and partner teams to ensure end-user communications reflect each white-label partner's brand and requirements
What You'll Bring
5-8 years of consumer or product marketing experience, ideally at a fintech, financial services, or consumer company
Comfortable working with AI and modern marketing tools and excited to use the latest tech to move faster and work smarter
Resourceful and ownership-driven, down to figure things out and get things done without a lot of hand-holding
Expertise leveraging data to drive engagement and conversion
Proven experience planning and running multi-channel campaigns
Experience with direct mail or other offline/owned channels a strong plus
Comfort working cross-functionally with Product, Growth, and Client Success teams
Strong analytical instincts -- comfortable defining metrics, reporting on performance, and using data to guide decisions
Excellent written communication skills; able to write and edit consumer-facing copy
Experience marketing to end users within a white-label or B2B2C model is a plus
A builder's mindset -- comfortable in a lean, high-ownership environment where you'll wear multiple hats
Perks and Benefits
Competitive salary
401(k) & Employer Match
Work from anywhere
Health insurance & wellness benefits
Equity compensation
Generous parental leave
Unlimited vacation
Company offsites
Unlimited access to financial professionals
Remote-First Company