Principal Engineer, Salesforce Marketing Cloud

REQUIREMENTS:

• Total experience: 11+ years.
• Strong hands-on experience in Salesforce Marketing Cloud, including Marketing Cloud Engagement, Journey Builder, Email Studio, Automation Studio, Mobile Studio, Contact Builder, Data Extensions, Personalization, and Intelligence (Datorama).
• Must-have expertise in leading and scaling Salesforce Marketing Cloud practices, including practice strategy, business development, service offerings, and delivery governance.
• Strong experience with Marketing Cloud Connect, Salesforce CRM integration, REST/SOAP APIs, SQL, AMPscript, SSJS, and API integrations.
• Hands-on experience in designing and delivering customer engagement, marketing automation, personalization, and omnichannel marketing solutions.
• Experience with Data Cloud integration, Customer Data Platform (CDP) concepts, audience segmentation, and data modeling.
• Strong experience supporting pre-sales, solution architecture, discovery workshops, proposal development, SOW creation, estimations, and RFP/RFI responses.
• Experience leading large-scale Salesforce Marketing Cloud implementations and digital marketing transformation programs.
• Strong experience in defining practice standards, reusable assets, governance frameworks, and delivery best practices.
• Experience building, mentoring, and leading high-performing global consulting teams, including hiring, onboarding, certification, and capability development.
• Strong expertise in executive stakeholder management, strategic consulting, customer advisory, and account growth.
• Experience with practice management, P&L ownership, resource planning, delivery oversight, and program governance.
• Good-to-have Salesforce certifications including Marketing Cloud Consultant, Developer, Administrator, Data Cloud, and AI Associate/Agentforce.
• MBA or Bachelor's degree in Computer Science, Information Technology, Marketing, Business, or a related field.
• Strong leadership, client management, analytical, problem-solving, and communication skills.

RESPONSIBILITIES:

• Lead the strategy, growth, and overall success of the Salesforce Marketing Cloud practice, driving revenue, profitability, and market expansion.
• Design and deliver scalable Salesforce Marketing Cloud solutions across customer engagement, marketing automation, personalization, and omnichannel campaigns.
• Define service offerings, reusable accelerators, governance frameworks, and best practices to strengthen practice capabilities.
• Lead discovery workshops, client advisory sessions, solution assessments, and executive presentations while supporting pre-sales, proposal development, SOW creation, and RFP/RFI responses.
• Provide architectural guidance for Salesforce Marketing Cloud implementations, integrations, and digital marketing transformation initiatives.
• Oversee delivery quality, solution architecture, technical design reviews, risk management, and stakeholder communications across engagements.
• Drive integration of Marketing Cloud with Salesforce CRM, Data Cloud, APIs, and enterprise systems using Marketing Cloud Connect and related technologies.
• Build, mentor, and lead high-performing Marketing Cloud consulting teams through hiring, capability development, certifications, and performance management.
• Establish strong executive relationships with clients, identify account expansion opportunities, and act as a trusted advisor for digital marketing transformation.
• Manage practice operations, resource planning, utilization, program governance, and overall delivery excellence.
• Collaborate with Salesforce, internal leadership, and cross-functional teams to identify market opportunities and develop go-to-market strategies.
• Stay current with Salesforce innovations, AI capabilities, Data Cloud advancements, and emerging digital marketing technologies to continuously evolve the practice.