Principal Performance Marketing Specialist
Airalo is looking for a Performance Marketing lead to drive app-first performance across the regions. You’ll lead end-to-end strategy and execution across key performance channels, scaling efficient growth while maintaining best-in-class campaign hygiene and measurement rigor.
You’ll work closely with Regional Directors to align on strategy, budget allocations, and priorities—this role requires strong collaboration and stakeholder management making a real impact on how we execute our Growth.
Own UA growth strategy and execution for Airalo (app-first), where performance marketing is a primary lever.
Manage and optimize a $20M+ annual performance marketing budget, including forecasting, pacing, and scaling decisions, in close collaboration with Regional Directors to ensure alignment and confidence.
Lead Paid Performance Marketing across various channels (e.g., Social, Google UAC, and others at scale: oversee campaign architecture, audience strategy, bidding/optimization, and ongoing iteration to hit CPI/CPS and growth goals.
Own measurement and reporting: weekly performance reads, deep dives, and insights that translate into clear actions; strong understanding of iOS/mobile measurement nuances and constraints.
Maintain exceptional campaign hygiene: naming conventions, QA, structure, guardrails, geo/creative rotation, budget reallocation, and performance monitoring.
Partner cross-functionally with Regional Directors, Data Science, Creative Strategists, Influencer/Brand, Product, and external agencies to unlock incremental growth.
Present to senior leadership: deliver monthly executive-level business reviews for your regions, clearly communicating what’s working, what’s not, and what’s next.
7+ years in performance marketing / user acquisition for mobile apps, ideally in competitive categories or scaled environments (travel experience a plus).
Deep expertise in Meta and Google UAC (app acquisition), and any other relevant performance marketing channel, including creative testing at scale and structured optimization practices.
Experience managing large budgets (ideally $20M+ annually or comparable scale) with strong forecasting and pacing discipline.
Strong stakeholder management experience, comfortable partnering with Director/VP-level stakeholders.
Strong analytical skillset and fluency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV).
Strong understanding of mobile attribution + iOS measurement realities (SKAN/privacy impacts, signal loss, incrementality thinking).
Extremely detail-oriented and loves being in-platform—campaign hygiene is a must-have.
Familiarity with tools like Adjust (or other MMPs), Looker, BigQuery, and experimentation/incrementality frameworks.
Why People Join Us
🇪🇸 Why people join us in Spain
We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product were customers first.
Our team is united by a shared belief that great work happens when people are trusted to own what they do. As Airalo continues to grow, so do the opportunities to learn, take on new challenges, and make a real impact.
For many of our teammates in Spain, it's the combination of stability, flexibility, and genuine work-life balance that makes Airalo feel like home.
🇬🇧 Why people join us in the UK
We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product first discovered us as customers.
Our team spans 60+ countries, but what people often notice quickly is how work actually feels here. There's trust to own what you do, space to focus without constant layers of process, and a clear sense of what you're responsible for from day one.
As Airalo continues to grow, people tend to stay for a mix of things: the chance to work on a product used globally, the autonomy to shape how they work, and the opportunity to keep taking on new challenges without getting stuck in one lane.
Before You Hit Apply
Company: Airalo
Remote-First Company