Senior Analyst, Measurement & BI

We are seeking a Senior Measurement & BI Analyst to serve as the structural backbone and visualization engine of our marketing operations team. In this role, you will bridge the gap between technical data structures and business strategy, translating complex datasets into clear, compelling narratives for marketing and executive leadership.

Working directly under the Lead Measurement & BI Architect, you will manage the data intelligence layer connecting our marketing stack, Salesforce (CRM), and cloud data warehouses. You will have primary ownership over marketing data hygiene, metric performance packages, self-service dashboard scalability, and the operational design of automated reporting that proves marketing ROI. This is a highly collaborative role that requires deep analytical skill, structural discipline, and the communication prowess to present complex performance trends to a global audience.

Responsabilities:
 

• Executive Storytelling: Own the end-to-end design of executive dashboards (Looker) and reporting packages (MBRs/QBRs) to showcase marketing ROI and revenue impact.

• Self-Service & KPIs: Build standardized reporting templates to drive self-service adoption globally and align cross-functional KPI frameworks.

• Advanced Attribution: Partner on the implementation of Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM) frameworks.

• Funnel & Business Logic: Analyze funnel velocity, lead flow, and shifts in core metrics (like MQL logic) to ensure downstream reporting accuracy.

• Martech Integration: Optimize and troubleshoot data workflows and syncs across Pardot, ABM platforms, and Salesforce (CRM).

• Data Pipelines & Tracking: Collaborate on automated ETL/ELT pipelines into GCP/BigQuery and audit campaign tracking (UTMs, tags, pixels).

• Data Governance & QA: Maintain rigorous documentation of data schemas and establish automated QA checks to ensure a single source of truth.

• Global Collaboration: Independently drive complex data projects and present strategic insights in professional English to global stakeholders.