Senior Field Marketing Manager - San Francisco
With significant ownership across planning and execution, the role focuses on aligning go-to-market initiatives with local market needs, strengthening customer and prospect engagement, and continuously optimising performance through data, insight, and innovative marketing approaches.
Partnership Development
Identify, engage, and develop strategic co-marketing relationships with key Silicon Valley ecosystem partners, including ISVs, cloud providers, AI-focused startups, venture capital and private equity firms, accelerators, and founder communities.
Build partnerships that deliver tangible marketing impact through joint events, co-created content, and access to shared audiences.
Own partner relationships end to end, from initial outreach through ongoing activation and long-term engagement.
Develop and maintain a strong network across the Bay Area technology ecosystem to expand market access and create new commercial opportunities.
Partner-Led Marketing Execution
Plan and deliver co-hosted field marketing initiatives with partners, including executive roundtables, community events, and activations aligned to major industry conferences.
Translate campaign objectives into locally relevant, partner-enabled programmes that effectively reach target buyers.
Execute personalised partner outreach and post-event engagement campaigns using modern marketing technologies and AI tools.
Ensure consistent, high-quality brand presence and meaningful engagement across all partner activities and events.
AI-Enabled Ways of Working
Leverage AI tools and emerging technologies to research prospective partners, personalise communications, and develop co-marketing assets efficiently and at scale.
Establish and continuously improve AI-supported workflows for partner management, campaign tracking, and performance reporting.
Stay informed on emerging AI capabilities in marketing and introduce practical applications that enhance team effectiveness and outcomes.
Sales Collaboration
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Partner closely with Sales and SDR teams to align partner programmes with target accounts, pipeline priorities, and regional growth objectives.
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Contribute insights during pipeline and planning discussions, bringing a partnership-focused perspective to revenue opportunities.
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Build strong, trusted working relationships with Sales stakeholders to ensure marketing initiatives directly support commercial success.
- Monitor and report on key performance indicators, including partner activation, event outcomes, pipeline influence, and sourced opportunities.
- Use reporting tools and data insights to evaluate effectiveness, identify opportunities for improvement, and communicate results clearly to stakeholders.
- Demonstrate accountability through ongoing learning, experimentation, and optimisation of partnership and marketing activities.
Performance Tracking and Continuous Improvement
Essentials
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3–5 years of experience in B2B marketing, field marketing, events, demand generation, or a related role.
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Experience working alongside Sales teams with an understanding of pipeline and revenue-focused marketing.
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Hands-on use of AI tools (such as ChatGPT, Claude, Jasper, or similar) to support marketing activities, improve productivity, and generate insights.
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Strong communication skills, with the confidence to engage stakeholders across different seniority levels.
- Ability to work proactively and independently in a fast-moving, evolving environment.
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Familiarity with marketing and CRM platforms such as HubSpot, Salesforce, Marketo, or similar.
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Experience supporting or running partner or ecosystem marketing initiatives.
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Exposure to field marketing programmes, co-marketing activities, or event execution.
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Interest in AI-powered marketing technologies, including intent data or account-based marketing platforms.
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Demonstrated curiosity, commercial awareness, and a willingness to take ownership and continuously
Desirable