Field Marketing Specialist - Denver, Colorado

Merrell exists to share the simple power of being outside with everyone. We believe the "outdoors" is a much broader space than just the mountain summit; it’s any space beyond your front door. Our mission is to help our community rethink the outdoors by building gear that works everywhere, from technical alpine ridges to urban city streets. We don't just follow the trail; we help define where it goes next.

We are a team that lives at the intersection of elite performance and modern style. Our history on the trail and commitment to innovation has made us the most awarded brand in the outdoor space. Recently, our MTL SpeedARC Peak won the prestigious ISPO Award for its breakthrough trail-racing tech, while the SpeedARC Surge BOA was named one of TIME’s Best Inventions for its modern, futuristic design and energy return. Whether it’s the Moab 3 being named “Best Hiking Shoe” by CNN Underscored and Popular Mechanics, or the Jungle Moc being recognized by HuffPicks as the gold standard for comfort, we are consistently recognized for building the most reliable, and most innovative, gear in the world.


Reporting to the Retail Marketing Manager, the Field Marketing Specialist is a key member of our team, dedicated to creating meaningful and lasting connections with consumers, retail partners, and the outdoor community. This role requires an energetic, self-motivated individual with strong communication, organizational, relationship-building, and problem-solving skills, as well as a passion for the outdoor industry. We’re looking for someone who can bring cultural moments to life through Merrell’s product stories by partnering with key retailers to drive sell-through and represent the brand during marketing and product activations.

Acting as a true brand ambassador, you will represent Merrell at events and in retail environments delivering product and marketing narratives that inspire and engage. Building and maintaining strong relationships with both the community and retail partners is essential to success in this role. You’ll collaborate closely with Marketing, Product, and Sales teams to amplify Merrell’s brand voice and foster authentic, two-way conversations with consumers. Responsibilities include partnering with retailers to plan and execute events and visual merchandising programs that drive brand awareness and sell-through. You will also serve as the go-to expert on Merrell products, delivering engaging brand and product training sessions to retail associates.

Primary Duties:

• Execute marketing strategies at the local level through impactful in-store events, visual merchandising, and retail activations. 

• Build strong relationships with retail partners to ensure brand consistency and premium in-store presentation. 

• Collaborate with account teams to align merchandising priorities and seasonal product stories. 

• Enhance retail partnerships by delivering engaging associate training and education programs that drive product knowledge and sales. 

• Plan and manage store events, demos, and activations to create memorable consumer experiences and increase brand awareness. 

• Maintain accurate reporting on merchandising execution, event performance, and sell-through results. 

• Ensure all visual merchandising and POP materials are implemented according to global merchandising guidelines for maximum impact 

• Organize and maintain event equipment and displays, ensuring readiness for activations and seasonal campaigns. 

• Optimize in-store environments to showcase product stories and deliver best-in-class consumer experiences. 

• Complete detailed and accurate field activity via field reports with sell through, pictures, competitive set, and marketplace intel.

• Maintain and track monthly travel and marketing budgets; submit monthly or quarterly reports to Retail Marketing Manager.

• Maintain an open line of communication with the Marketing, Sales, and Product teams and deliver weekly and monthly reporting as assigned.

• Plan and follow your own work schedule, including daily store visits, retail/ community events, office time and regional events as needed. Must meet and track regional weekly requirements.

• Perform additional duties as assigned to support marketing and retail initiatives.

• Performs duties consistent with the Company’s AAP/EEO goals and policies.

Knowledge, Skills and Abilities Required:

• Bachelor’s degree is recommended. 

• 1+ years of Marketing, Merchandising, or Sales experience.

• Experience in retail, especially within an outdoor industry

• Working knowledge of both Merrell and competitor products.

• Must be enthusiastic, energetic, and have a passion for the industry with a personal connection to the outdoors

• Strong leadership, initiative, and communication skills

• Must be outgoing and personable to handle daily interactions with peers, accounts, and consumers

• Ability to manage diverse needs and expectations of the retailers serviced

• Excellent written, presentation, and verbal skills along with a strong attention to detail

• Robust background in event planning; self-starter and possessing a strong entrepreneurial spirit

• Strong organization, prioritization and time management skills are necessary as you will be working remote within your local community and will be responsible for your own schedule.

• Maintain peak professionalism in daily interactions with retailers and consumers across a range of channels and be adaptable to varying needs and expectations in those channels.

• Must be comfortable, confident and engaging when presenting to groups large and small and be able to communicate clearly in person and via email.

• Must be willing and able to work on nights and weekends (Saturdays and Sundays) due to retail promotions and events is expected and required.

• Strong PC/tablet skills, including proficiency in MS Excel, MS Word, PowerPoint, MS Outlook, database management, report creation, internet applications, and social media.

• Must have a valid driver's license in good standing; 80% of the job is on-the-road travel.

• Must be located in the greater Denver area and willing to drive up to 3 hours to visit accounts.

Working Conditions:
Home office and retail store environments, as well as indoor and outdoor athletic events. Frequent travel required. Must be able to lift up to 50 lbs.

#LI-ND

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.

Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.

In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified™ Great Place To Work®.

Salary Minimum

$52,000.00

Salary Maximum

$68,250.00

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.