Anchorage Digital is looking for a high-impact Marketing Analytics & Operations Manager to architect and scale our marketing data ecosystem. This role goes beyond reporting—you will be responsible for building the foundation that powers our go-to-market strategy, from attribution modeling to executive decision-making.
You will partner closely with marketing, sales, and revenue leadership to connect marketing efforts to business outcomes, enabling smarter investments and accelerating growth in the institutional crypto ecosystem.
This is an ideal role for someone who thrives in ambiguity, enjoys building from 0→1, and is excited to wear multiple hats across analytics, systems, and strategy.
Core Competencies
Advanced SQL proficiency: Ability to extract, transform, and analyze large datasets across multiple systems to generate insights
Salesforce expertise (2–3+ years): Hands-on experience as a Salesforce admin supporting marketing and GTM teams, including campaign tracking, attribution, and data architecture
Marketing data architecture ownership: Experience integrating and scaling data across tools (e.g., CRM, marketing automation, analytics platforms)
Analytical rigor + creative problem-solving: Strong critical thinker who can challenge assumptions, identify root causes, and design innovative solutions
Cross-functional leadership: Proven ability to collaborate across marketing, sales, RevOps, and product teams to drive aligned outcomes
Technical Skills:
Technical & Analytical Ownership
Own and evolve marketing data infrastructure, including Salesforce and integrated MarTech systems
Write and optimize SQL queries to analyze campaign performance, pipeline generation, and revenue attribution
Build and maintain scalable dashboards and reporting frameworks across:
Performance marketing
BDR outbound
Field & event marketing
Develop multi-touch attribution models and conversion tracking methodologies
Analyze RoAS, LTV/CAC, and funnel efficiency to inform investment decisions
Complexity and Impact of Work:
Systems & Data Architecture
Serve as Salesforce admin for marketing, ensuring clean data structures, campaign tracking, and attribution integrity
Assess and optimize the marketing tech stack, identifying gaps and opportunities for automation and scale
Partner closely with Data teams to ensure data consistency and governance across systems
Organizational Knowledge:
Produce executive-ready dashboards, reports, and presentations that clearly communicate marketing performance and ROI
Provide actionable insights to support budget allocation, channel strategy, and campaign prioritization
Conduct deep-dive analyses into client journeys, segmentation, and growth drivers
Communication and Influence:
Act as a key partner to Marketing, Sales, BDR, and Relationship Management teams
Translate business needs into data requirements and technical solutions
Influence stakeholders through clear communication, strong storytelling, and data-backed recommendations
What Sets You Apart
Deep understanding of the institutional crypto landscape and client lifecycle
Experience evaluating and implementing MarTech tools and integrations
Ability to move fluidly between technical execution and strategic thinking
Strong storytelling skills—turning data into clear, compelling narratives for executives
You may be a fit for this role if you have:
2–3+ years of Salesforce experience supporting marketing or GTM teams (admin-level ownership preferred)
Strong hands-on experience with SQL and data analysis (required)
Experience building marketing dashboards, attribution models, and performance reporting systems
Familiarity with institutional crypto, fintech, or financial services and how GTM operates in these environments
A track record of building or improving data infrastructure and analytics frameworks
A scrappy, ownership-driven mindset—comfortable wearing multiple hats and operating in a fast-paced environment
Although not a requirement, bonus points if:
Experience with data warehousing solutions (e.g., Snowflake, BigQuery, Redshift)
Exposure to BI tools (e.g., Looker, Tableau, Hex)
You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
