Marketing Data Analyst – CRM & Personalization

Who We Are

At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support.

We are seeking a Marketing Data Analyst to support CRM, email marketing, and personalized marketing initiatives. This role partners closely with the Customer Lifecycle Management (CLM) team to analyze campaign performance, build actionable dashboards, and identify high value customer segments. The analyst will also work with Call Center Operations to ensure accurate tracking and attribution of online marketing to offline sales, and support CDP-enabled analytics strategies.

What you’ll do & how you’ll make your mark.

• Analyze CRM and email marketing campaign performance to generate actionable insights.
• Build and maintain Tableau dashboards for customer lifecycle, segmentation, and marketing KPIs.
• Use SQL (Oracle database) to extract, join, and analyze data from multiple marketing and CRM sources.
• Support customer segmentation and targeting strategies, including identification of high‑value customer cohorts.
• Partner with the Customer Lifecycle Management team to evaluate email campaign effectiveness and recommend optimizations.
• Collaborate with Call Center Operations to support tracking and attribution of marketing-driven leads and offline sales.
• Assist with analytics and reporting related to CDP-enabled strategies (e.g., Treasure Data).
• Support reporting and data validation needs related to CRM consolidation and Salesforce Data Cloud migration.
• Communicate insights clearly to marketing and business stakeholders.

Who you are & what you’ll need to succeed.

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, or a related field.
• 5+ years of experience in marketing analytics, CRM analytics, or a related analytical role.
• Strong SQL skills, including experience querying large datasets (Oracle or similar databases).
• Proven experience building dashboards and reports using Tableau or similar BI tools.
• Experience analyzing CRM and email marketing data.
• Strong analytical, problem‑solving, and communication skills.

• Experience with Customer Data Platforms (e.g., Treasure Data, Segment, Adobe CDP).
• Exposure to Salesforce CRM and/or Salesforce Data Cloud.
• Experience working with call center data or offline sales attribution.
• Background in SaaS, eCommerce, agencies, or small business enablement.
• Familiarity with AI‑enabled analytics tools.

Why you’ll love us. 

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.

• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with employees globally.

• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!

• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!

The target compensation range for this position is $90,000 to $120,000 annually. Individual salaries are determined by various factors including, but not limited to: candidate’s qualifications, such as skills, education, and experience, as well as internal equity and market conditions. 

#LI-SM1 #LI-Remote #Bluehost

Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship.

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.