Product Marketing Manager

Position Summary:

As the Product Marketing Manager for the Corporate segment, you will serve as our primary domain expert on how enterprise organizations train, enable, and scale knowledge across their global workforce.

You've spent time in the enterprise software world — maybe selling into regulated industries, maybe building GTM for a platform that operates where mistakes have real consequences. You understand what Operations, Safety, and Compliance leaders are actually accountable for.

This is a category depth role. Your job isn't to own enterprise learning for the entire company — it's to become the most knowledgeable person in the building on how corporate buyers think, buy, and measure success, and feed that expertise across the organization. This is a highly cross-functional, high-impact role where you will balance strategic positioning with hands-on content building to drive customer adoption, build a robust pipeline, and accelerate business growth.

How You’ll Contribute:

In this role, you will have the opportunity to…

• Own Corporate Market Expertise: Build deep, current intelligence on how Operations, Safety, Compliance, and Risk leaders think, buy, and measure success. Know how L&D enters the deal and how to move past them to the economic buyer.

• Map Buyer Personas: Decode the core metrics and personal drivers of our buyer personas to shape narratives that immediately click with prospects.

• Drive Product-Market Fit & Value Architecture: Continually refine our value proposition for enterprise use cases (such as onboarding, continuous training, moment-in-time learning, and AI-driven learning) to expand into new verticals.

• Fuel the Revenue Engine: Partner directly with the Demand Generation team to launch targeted, high-performing campaigns that generate high-quality pipeline and revenue.

• Equip Sales to Win: Arm our field teams with competitive battlecards, use-case playbooks, and clear narratives that increase win rates against market alternatives.

• Champion Cross-Functional Alignment: Collaborate with Product teams to influence the roadmap using verified customer feedback, and partner with Customer Experience to unearth expansion opportunities.

Within 6 Months — Integration and Audit

• Complete a comprehensive audit of Panopto’s existing corporate messaging assets, identifying core gaps in current materials compared to actual customer pain points.

• Establish formal feedback loops with Sales and Customer Success to track which messaging frameworks yield the highest pipeline velocity.

• Absorb deep domain knowledge of our platform’s capabilities, ecosystem integrations, and AI functionality.

Within 1 Year — First Measurable Impact on Corporate ARR

• Deliver fully refreshed, scalable industry-specific and use-case message source documents and campaign strategies implemented across all active corporate campaigns.

• Direct corporate-focused product launches, hitting or exceeding set pipeline goals for new feature adoption.

• Measure and report a quantifiable lift in mid-funnel sales conversion rates resulting from rewritten sales enablement collateral.

Your Legacy — Full Ownership of Corporate Storytelling

• Build the blueprint for how Panopto enters, commands, and scales inside the broader enterprise learning technology ecosystem.

• Establish an authoritative, trusted brand voice that shifts Panopto from a software utility to an indispensable operational layer for enterprise knowledge infrastructure.

Values in Action:

• Customer First, Always: You proactively surface friction points in the customer experience before they are escalated—and propose solutions, not just reports.

• Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people.

• Elevate the Craft: You hold the bar high on your own work and invest in developing those around you. You treat every project as an opportunity to learn something new.

• Act with Ownership: You define success by outcomes, not activity. You flag problems early and bring a proposed path forward, not just the problem.

• Clarity Over Complexity: You default to the simpler solution. Your written communication—internal or external—is direct, specific, and free of filler.

How We Thrive:

You’ll join a team where we challenge ideas, not people, knowing our success depends on our collective wisdom. We operate with a bias toward action—balancing strategic thinking with immediate execution—and hold ourselves accountable to outcomes, not just activity. Collaboration is at the core of how we work, and we intentionally value diverse perspectives that strengthen our collective thinking.

The Foundation for Success:

• Domain Fluency: You possess a clear understanding of enterprise learning ecosystems, business workflows, and buyer motivations within corporate environments.

• Strategic Positioning Mastery: You possess a demonstrated ability to turn technical product updates or complex features into clear, benefit-driven value statements.

• Commercial Metrics Orientation: You naturally connect your daily output back to downstream business health—tracking performance via pipeline influence, win rates, and content utilization.

• Cross-Functional Orchestration: You have a history of working successfully with cross-functional partners like Product, Sales, and Customer Success to mobilize unified go-to-market motions.

What Sets You Apart:

• Direct marketing or strategic experience inside the enterprise software ecosystem, particularly within Learning Management Systems (LMS), LXPs, or knowledge systems.

• Hands-on experience positioning AI capabilities or working within hybrid Product-Led Growth (PLG) business models.

• A portfolio demonstrating successful entry tactics into entirely new corporate verticals or heavily regulated industrial segments.

What Success Looks Like:

• 30 Days: Build an accurate operational understanding of current corporate buyers, ongoing campaigns, and active use cases while forming initial working relationships with core stakeholders.

• 60 Days: Deliver refined corporate messaging structures, optimize active enablement resources, and actively influence current demand-generation campaigns.

• 90 Days: Take complete strategic ownership of the corporate GTM blueprint for an assigned key segment, rolling out initiatives designed to measurably improve sales effectiveness.