Director, Product Marketing

Nielsen is seeking a visionary and strategic Director of Product Marketing to lead the global go-to-market strategy for our suite of analytics and data solutions. In this high-impact role, you will be the primary architect of our product narrative, responsible for positioning Nielsen’s sophisticated data capabilities as essential tools for the modern media landscape.

A critical component of this role involves navigating the transition from tradition to innovation. You will work at the intersection of Product and Sales to distill and simplify complex legacy product architectures into clear, value-driven solutions that resonate with enterprise clients. The ideal candidate is a master storyteller who can take technical density and transform it into a competitive advantage, ensuring our sales teams are equipped to win in a rapidly evolving  environment.

Responsibilities

• Strategic GTM Leadership: Define and lead the end-to-end go-to-market strategy for Nielsen’s analytics portfolio. Align product roadmaps with market demands to drive adoption, retention, and revenue growth.

• Product Architecture & Narrative: Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions. You will bridge the gap between technical "how" and commercial "why."

• Sales & Product Partnership: Collaborate with Sales and Product leadership to ensure organizational alignment. Develop high-impact toolkits and training programs that enable Sales to navigate complex technical conversations with confidence.

• Market Intelligence & Advocacy: Serve as the "voice of the market" within the organization. Partner with other teams to  conduct deep competitive analysis and customer research to identify white spaces and influence long-term product innovation.

• Operational Excellence: Manage the product marketing budget and resource allocation. Establish and monitor KPIs to measure the impact of the team's initiatives on the sales pipeline, product adoption, and market share.

• Cross-Functional Orchestration: Lead integrated efforts with Demand Gen, Content, and PR to ensure the Analytics story is told consistently and effectively across all global channels.

• Team Leadership & Mentorship: Lead, recruit, and develop a world-class team of Product Marketers. Foster a culture of excellence, providing the coaching and resources necessary for the team to execute complex GTM strategies effectively.